Fitch reckons that the Fiat Group will be able to meet the short-term revenue
and operating profits that have been set for the full year this year, and do so again
in 2008, leading to the agency offering it a 'stable' prospect outlook.
Fitch Ratings, which has grown rapidly during the past decade gaining market
presence throughout the world and across all fixed income markets, is
dual-headquartered in New York and London, operating offices and joint ventures
in more than 49 locations and covering entities in more than 90 countries,
including insurer financial strength ratings on over 2,000 insurance
companies. Fitch Ratings is a majority-owned subsidiary of Fimalac, S.A., an
international business support services group headquartered in Paris, France.
However Fitch was cautious about the
ambitious targets that Fiat has set for 2009, and the final year of its current
plan, 2010, believing the targets to be reasonably ambitious. The agency added
that Fiat's brand image has recently improved, although perceptions of reliability and
quality don't match those of the Italian carmaker's rivals yet. "In addition,
Fiat Auto's sales are more skewed towards its home market than its main
competitors and it is highly dependent on two main markets, Italy and Brazil,"
the report said.
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