Luca De Meo has been promoted to the role of Chief Marketing Officer for the Fiat Group it was announced this morning, with Lorenzo Sistino moving across from Case New Holland to step into his vacated position as Fiat brand CEO. The new position offers a very wide ranging brief across the Fiat Group and the highly-regarded De Meo, who is regarded as the favourite to assume the Auto Division CEO's position when Sergio Marchionne relinquishes the role in the future, will be able to fully utilise his marketing strengths in the new job.

"Luca De Meo has been appointed to the role of Fiat Group Chief Marketing Officer effective today," read a Fiat statement this morning. "In this newly created role Mr. De Meo will be responsible for all brand marketing related activities across all Fiat Group Sectors. His contribution to the rejuvenation and relaunch of the Fiat Brand in a short period of time puts him on an ideal position to promote the various Fiat Group Brands and develop new marketing capabilities across the Group. Mr. De Meo will become full member of the Group Executive Council." Most recently De Meo has overseen the launch of the new Fiat 500 which was presented in Turin in July at a glamorous event. The 500 is currently taking centre stage at the Frankfurt Motor Show.

Meanwhile Lorenzo Sistino returns to the Fiat Group Automobiles fold after less than a year at CNH, the Group's agricultural and constructor equipment manufacturer.
 

The 45-year-old is regarded as another high flyer within Fiat. Sistino joined the Italian carmaker in 1987 rising to take charge of Fiat Light Commercial Vehicles (now renamed Fiat Professional) in June 2004 before adding responsibility for Fiat's worldwide sales in June 2005. Now he returns to Fiat Group Automobiles to succeed De Meo as Fiat brand CEO, a role which includes responsibility for Fiat Professional.

"Replacing Luca De Meo as Head of the Fiat Brand will be Lorenzo Sistino, who in less than a year at CNH has brought about a significant improvement in the performance of the New Holland Agricultural Equipment business," read the Fiat statement this morning. "Following the appointment of Sistino, Harold Boyanovsky, CNH’s CEO will assume the responsibility of the New Holland Agricultural Equipment business."

Meanwhile Harald Wester is also promoted further in today's reshuffle: "With the aim of further leveraging synergies at Group level, Harald Wester is appointed Fiat Group Chief Technology Officer," said Fiat. "While keeping his responsibility for Fiat Group Automobiles Product Engineering, Mr. Wester will coordinate product development activities across Sectors. Mr. Wester will become a full member of the Group Executive Council."