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The big new winner in Italy was the new Fiat
500 (seen above at this week's MPH07 Motor
Show in London) which moved up to third
place overall with 8,648 sales last month.
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Fiat Group
Automobiles had a mixed month of sales in Italy during
October, with the Fiat-brand making gains of 11.49 pct
year-on-year, although Lancia and Alfa Romeo both lost
ground. With 205,317 new vehicles registered during
October the Italian new car market was up by 8.5 pct on
the same period last year, according to data unveiled by
Italian motor trade body UNRAE.
With 63,205
new registrations last month compared to 59,029 during
October 2006, Fiat Group Automobiles was up 7.05 pct
year-on-year. However with the total market climbing 8.5
pct, Fiat's overall share slipped slightly to 30.79 pct
from 31.21 pct during the equivalent month last year.
The Fiat
Brand (including the Fiat Professional light commercial
division) was the best performer with 50,378 units
registered last month compared to 45,185 during October
2006, a year-on-year rise of 11.49 pct. Lancia dropped
4.05 pct after recording 7,576 sales last month compared
to the 7,896 it turned in during the same period of last
year, while Alfa Romeo also lost ground, it shed 12.40
pct after turning in sales of 5,128 cars last month as
opposed to 5,854 for October 2006. This meant that the
Fiat brand took an increased share of the total Italian
new car market last month, 24.54 pct, up from the 23.88
pct it grabbed the previous year, Lancia however saw its
market share contracting from 4.17 to 3.69 pct while
Alfa Romeo shrank from 3.09 to 2.5 pct.
For the year
to date Fiat Group Automobiles has seen 669,322 vehicle
registration in Italy, up 9.19 pct year-on-year to give
it a 31.42 pct share YTD, compared to 30.77 pct for the
first ten months of 2006. Lancia has shifted 90,597
vehicles so far this year, up 6.09 pct year-on-year,
while Alfa Romeo has 63,376 registrations YTD, and is up
2.63 pct year-on-year. For YTD the Fiat brand has a
24.13 pct cut of all Italian registrations, Lancia has
4.25 pct, and Alfa Romeo 2.97 pct.
The Punto
(including Grande Punto and the outgoing Punto model)
was - as usual - right at the top of the best-seller
list in Italy last month with 18,186 unit sales, putting
it on a healthy 192,336 for YTD. The Panda was in second
place in the 'Top 10' with 11,386 (147,713 YTD) while
the big new winner was the new 500 which moved up to
third place with 8,648 sales last month. The other Fiat
Group Automobiles' model to make the top ten was the
seventh-placed Lancia Ypsilon, with 5,297 unit sales
(59,497 YTD). The Punto was also Italy's best-selling
diesel during October with 9,652 oil-burning units
shifted.
While the
Panda and 500 were at the top of A -segment, and the
Punto/Grande Punto was dominant in B-segment, the Bravo
shifted 3,669 units in C-segment (34,739 YTD) to put it
second and the Alfa 147 accounted for 2,632 sales in the
same category. In D-segment the Alfa 159 (2,052) was
second in October, while in F-segment a new face made
its first appearance as 45 Maserati GranTurismo sports
cars were delivered. In their respective segments, the
Lancia Musa and Fiat Doblò both continued their
impressive runs at the top.
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