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The Tata-Fiat joint venture plant at
Ranjangaon in India may see huge capacity
additions as a raft of new models, including
the Grande Punto and Linea, line up to go
begin being built at the site. Photo: The
Fiat Palio is already in production at
Ranjangaon. |
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The
Tata-Fiat joint venture plant at Ranjangaon, Maharashtra,
India, may see huge capacity additions as new models
line up to go under production at the site.
There may,
however, be no fresh infusion of funds as both the companies
have already earmarked a sum exceeding Rs 4,000 crore as a
joint investment for the project. Tata Motors and Fiat Auto
each own 50 per cent in the venture. The planned investment
encompasses all the initiatives to be taken by the
companies.
“We may increase
the plant’s production capacity beyond 200,000 cars and
300,000 engines and transmissions annually,” said the
newly-appointed President and CEO of Fiat India Automobiles,
Rajeev Kapoor. This will double the plant’s car production
capacity from 100,000 units per annum presently to 200,000
units and also increase the production of engine and
transmission units by 50 per cent to 300,000 units.
The Ranjangaon
plant will produce an array of cars from the Tata and Fiat
stable. The plant has already started production of Fiat’s
compact car Palio since the start of this year. Many such
small cars, including the new generation Indica and Indigo
from Tata Motors and the Grande Punto and Linea sedan from
Fiat Auto, will be produced from here. This will be in
addition to the future cars that both companies have planned
to launch in India.
The plant is
also well equipped to handle exports which will form a
sizeable chunk for both companies. Car units, engines and
transmissions produced at the plant will be exported to
various world markets, which include regions in Latin
America where both the companies are conducting industrial
and commercial cooperations.
Though the
manufacturing expertise of the JV, will purely rest with
Fiat, marketing activities of all the produced cars will be
handled by Tata Motors. “The marketing of cars will rest
with the Tatas and will not be our responsibility, we will
not do anything in that (marketing) sector,” said De
Filippis Giovanni. “The production line at Ranjangaon is
very flexible. We can produce Tata branded cars besides our
own,” said Giovanni.
To exercise
uniformity in management, both the companies have proposed
to appoint five members to the board of ten, which will take
over the management by the end of this month. Tata Motors’,
Managing Director, Ravi Kant is the chairman of the board,
with Alfredo Altavilla, the current senior vice president
(Business Development) of Fiat being the new vice chairman
of the JV. Fiat had shut its Kurla plant in Mumbai and moved
to Ranjangaon almost two years ago, but due to a number of
reasons actual production from the plant got delayed. Tata
Motors then picked up 50 per cent equity in the plant and
assured a contribution of Rs 2,000 crore in December last
year. The as yet unnamed entity, has seen one of the largest
joint equity contributions in the country in the automobile
space.
Report
courtesy of Business Standard
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