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During initial road tests which have taken
place in the last few weeks, the new Jaguar
XF saloon has been garnering impressive
reviews. |
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“We have a stunning design for the 169, and
we know how to build a great rear-drive
platform for it,” Fiat CEO Sergio Marchionne
told ANE. |
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According to
British newspaper reports over the weekend, Tata Motors
is set to be named as preferential bidder for Ford's
up-for-sale Jaguar and Land Rover brands, a transaction
that could open up several possibilities for Fiat, and
in particular its Alfa Romeo division.
“Tata, the
Indian company trying to bring the world’s cheapest car to
the South Asian country, is expected to be named as the
preferred bidder for Ford’s Land Rover and Jaguar brands in
the next few days,” reported The Sunday Times yesterday. A
source added that although nothing could be confirmed, an
announcement is expected in the next few days.
Tata is one of
three bidders on a final shortlist which includes rival
Indian carmaker Mahindra & Mahindra, and the U.S. buyout
group One Equity Partners, which is headed by former Ford
CEO Jacques Nasser. Tata Motors, which is part of the Tata
Group, India’s largest conglomerate, has its bid supported
by the unions at Jaguar and Land Rover’s three UK plants,
who said the offer was in “the best interests of union
members at Jaguar-Land Rover”.
Tata Motors has
a deepening joint venture with Fiat, not only in India where
the two are now manufacturing and selling cars together, but
shortly to extend to Latin America where Fiat will build a
new pick-up on behalf of the Indian firm at its plant at
Córdoba, Argentina. Fiat CEO Sergio Marchionne surprised
the car industry earlier this year when he revealed that he
had enquired about the sale of Jaguar and Land Rover,
although Fiat eventually declined to put together a bid.
Last week in an
interview with Luca Cifferi in Automotive News Europe,
Marchionne was asked why he had considered the purchase, and
why he had walked away. “We were attracted by a number of
things,” he told ANE, “the most noticeable being Land
Rover’s US distribution network and Jaguar’s platforms and
powertrains, which we would have used to make top Alfa Romeo
models with front longitudinal engines and rear-wheel
drive.”
Marchionne
reiterated financial reasons as being behind the decision
not to bid, specifically at the time he was concerned that
it would adversely affect Fiat’s improving credit
status. “At the same time, we felt we would not be able to
manage the Jaguar and Land Rover brands while also leading
the proper execution of the Fiat Group Automobiles relaunch
plan,” he told ANE last week. “We remain open to
talks with the future owner of Jaguar and Land Rover about
possible cooperation,” he added.
With talks with
Daimler, that were reported to be including discussions over
Alfa Romeo using the next generation Mercedes-Benz E-Class
architecture, seemingly stalling, any Tata ownership of
Jaguar in particular could open up a third platform
alternative for Alfa Romeo to consider alongside the
Mercedes-Benz option or a RWD version of its own ‘Premium’
architecture, to underpin the forthcoming Alfa 169. During
initial road tests which have taken place in the last few
weeks, the new Jaguar XF saloon has been garnering
impressive reviews.
Any decision is
expected next month, allowing talks with Daimler to run
their course and to allow for Tata’s capture of Jaguar. “We
have a stunning design for the 169, and we know how to build
a great rear-drive platform for it,” Marchionne told ANE. “The
problem is that we want to see whether we can buy such a
platform from one of our competitors in order to be more
cost competitive. We have talks underway with different
manufacturers. I expect a final decision by January.”
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