Automobili Lamborghini was recently awarded the coveted International Mercury Award in "Gold" for their exclusive customer magazine in the categories for "Design” and "Magazine – External". The 20th annual International Mercury Award is given to communications professionals who exhibit creativity, originality, and clear communication of key messages for their particular organization or brand.

Developed, created & published together with the German Agency Koeckritz Doerrich, the Lamborghini Magazine is intended to be highly emotional and to consistently communicate brand experiences. "The core values of Lamborghini are described as "Extreme, Uncompromising and Italian," and this as well counts for our Magazine. We are proud to win this prestigious award for the second time," stated Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.

This year, nearly 940 entries were received from 16 countries including Austria, Canada, Cayman Islands, Denmark, France, Germany, Hong Kong, Japan, Korea, Malaysia, New Zealand, People’s Republic of China, Russia, Switzerland, the United Kingdom, and the United States.  Reni L. Witt, President and Founder of the Mercury Awards stated, "The honour of the Mercury award is a wonderful credit – a distinction to be very proud of. It’s a privilege to be in the company of other’s regarded internationally as the best in communication excellence."

Judging for the International Mercury Awards 2006/07 represented the most illustrious, creative professionals in the public relations industry. Over forty distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging involving over 100 professionals from Australia, Canada, Hong Kong and the United States. Some of the elements considered in the judging process were: how effectively the material met the stated objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and  Honours awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.
 

"To be selected by some of the world’s best communications specialists as the top work in public relations is a real honour, especially considering the hundreds of other fine agencies, corporations and non-profit organizations eligible for the awards,” said Witt. The annual award is named for the Roman god who was the messenger of the other gods.

The Mercury Award symbolizes the spirit of the message communicated.  It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated.  The annual Mercury Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.

Automobili Lamborghini debuted its first issue titled ME in 2006. The magazine quickly gained international buzz and acclaim from not only its worldwide customers but from creative designers for its striking approach to a customer publication, and won the "Grand Award in Best of Magazines" last year. The magazine stays true to its Lamborghini roots by once again offering customers something that has impeccable design, exclusive and stylish. Its subsequent issues titled "On the Edge" followed the magazine’s brand strategy. The features are written by renowned contributors from different countries and backgrounds specifically picked by the Lamborghini staff for their unique experiences and different views of the world.

The Lamborghini Magazine is published biannually, with some 172 pages and an exclusive total circulation of 12,000 copies. Apart from the global English edition, it is also published in Italian and German.