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Lamborghini is
celebrating another production milestone for its flagship
model, the Murciélago LP640; number 3,000 of the current
series will be a Coupe and will roll out of the factory just
after Christmas. |
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Automobili
Lamborghini is celebrating another production milestone
with their flagship model, the V12 Lamborghini
Murciélago LP640. Number 3,000 of the current series
will be a Coupe and will roll out of the Sant'Agata
Bolognese factory just after Christmas. This super
sports car will then be shipped to a customer in the
United States.
"Our products continue to build in popularity and
presence in markets across the world," said Stephan
Winkelmann, President and CEO of Automobili Lamborghini
S.p.A., commenting on the exceptional production
figures. "We consider this latest production pinnacle a
confirmation of both our corporate and model strategy."
Lamborghini celebrated another record for its
12-cylinder series just a few weeks ago, when the
production figures for the Murciélago model beat those
of its popular forerunner, the Diablo, of which 2903
cars were produced by the factory during an 11-year
period. Lamborghini's development in recent years has
been marked by persistent highs and record achievements
such as the 2006 financial year being the fifth
record-breaking year in a row with 2087 sports cars
sold. Another record is expected for 2007, with sales of
approximately 2400 cars. Lamborghini's entire 2008
production is also already sold out.
An exceptional car
This milestone Murciélago LP640, serial number 3000, is
a particularly outstanding car. Under the exterior of
the Telesto Grey-colored carbon fibre body, the
passenger compartment has been personalised with
numerous special finishes available under Lamborghini's
exclusive Ad Personam programme. The base interior color
will be black with custom orange stitching with the same
color scheme featured on the seats, instrument panel,
centre console and the floor carpets.
The Ad Personam programme allows Lamborghini drivers to
"think the impossible." The personalization programme
offers many options that allow the buyer to imprint his
own personal style on the car. The Lamborghini designers
in Sant'Agata Bolognese have developed several
high-value personalized packages as part of the Ad
Personam programme such as exquisite interior packages
of leather or high tech carbon.
For the exterior, there is a wide choice of wheel rims,
brake calipers and dimmed rear lights that offers still
more personalisation potential. Within the limits
established by current homologation regulations,
Lamborghini can satisfy practically all of its
customers' personalization requests. There is only one
limitation for the Ad Personam programme: the
uncompromising standard of quality must be maintained at
all times, by every Lamborghini department.
Growth in a new dimension
The company has expanded into a new production dimension
with the Murciélago and Gallardo models. Lamborghini
built approximately 250 vehicles between 1963 and 2002:
by 2006, these production volumes increased more than
eight-fold. During the first six months of 2007, 1239
super sports cars were delivered to customers, meaning
further growth of approximately 30%. Today, around three
Murciélago and 10 Gallardo models are built each day at
the Sant'Agata Bolognese factory.
This success is also reflected in the company's year-end
profitability. In 2006, Automobili Lamborghini reached a
346-million-euro turnover, demonstrating 43% growth over
the previous year. Last year, Automobili Lamborghini
S.p.A. achieved a pre-tax profit of 18.1 million euro,
more than 300% higher than the previous year and this
figure will be exceeded in 2007. In the mid-term,
Lamborghini not only plans to continue building the
world's finest super sports cars that are in high demand
the world over, but also to become the most profitable
sports car manufacturer.
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