Lancia
is preparing to introduce a facelifted version of the Musa
small people carrier at the Frankfurt IAA this September
which will build on the strength of this niche model in its
market segment. This is an early part of a planned strategy outlined last November
by Fiat CEO Sergio Marchionne which will see the Lancia
brand's sales climbing to a target of 300,000 units per year
by 2010.
The Musa 'monovolume' was first shown at the Geneva Motor
Show in 2004 and introduced later that year. It was based
very closely on the Fiat Idea, which in turn was developed
from the
Punto platform; it sought differentiation by offering a much
more upmarket approach, with a luxurious driver-orientated
interior cabin being the main change. Able to seat five
adults in comfort it set new standards for ergonomics and
use of quality materials in the segment.
Externally it drew closely on the
much-loved Ypsilon's family styling to give it a very
distinct appeal. The Musa offered a choice of 1.2- and
1.4-litre 16v petrol engines as well as the popular 1.3- and
1.9-litre 16v 'Multijet' turbodiesel units. It also is
available with the DFN (Dolce Far Niete) transmission which
combines automatic and sequential operating modes by having
a manual gearbox with a hydraulic actuation system. The Musa
has proved to be a very useful 'niche' model for Lancia,
regularly outselling the Fiat Idea in Italy - despite its price
premium - and being ordered in higher specification - and
thus more profitable - options.
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Externally a mildly revised front grille will see
the new 'family' style vertical 'bars' incorporated,
while other cosmetic changes will seek to mirror the
revisions made to the facelifted Ypsilon model. |
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Lancia
is preparing to introduce a facelifted version of the Musa
small people carrier at the Frankfurt IAA this
September which will build on the strength of this
niche model in its market segment. |
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Lancia will now
update the model after almost three years on sale, revealing
the revised version at the prestigious bi-annual German
motor show this autumn.
Externally a mildly revised front grille will see the new
'family' style vertical 'bars' incorporated, while other
cosmetic changes will seek to mirror the revisions made to
the facelifted Ypsilon model, which was introduced last
September. Under the grille the new Musa will now
incorporate the four horizontal cut outs that are a family
feature of the Ypsilon, while a more bulbous, smoother
(without the rubbing strips and deeper moulded front
bumper/spoiler will give the car a more distinct appearance.
The change continue at the rear where the tailgate will be revised, while
Ypsilon-style LED rear light clusters (now with a greater use of
clear plastic lens) and a bigger, more moulded bumper will
complete the rear-end changes. Mechanically the Musa is
expected to be very little changed, with the emphasis being
on making available very high specification equipment, such
as flat plasma screens fitted in the back of the front seat
headrests, and a sophisticated infotelematic package. New,
improved materials will feature in the cabin.
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