Lancia has presented a new concept in automotive showrooms, dubbed "Lancia Fashion" it is a stylish and prestigious format that will be rolled out across the brand's outlets.

Lancia has presented the first of a new concept in flagship automotive showrooms, dubbed "Lancia Fashion", it is a stylish and prestigious format that will be rolled out across the brand's outlets. The first "Lancia Fashion" showroom has been inaugurated at the retail premises of the Dinamica-Blu Team in corso Marche 36, Turin. This 'window' into the Lancia world is set to be swiftly rolled out in the city centre of Berlin and Lisbon, with other international locations as well as site in Italy swiftly following.

With the new "Lancia Fashion" concept, Lancia hope to extend the upmarket fashionable feel that is a targeted positioning for the brand, and which has seen it linking up with leading fashion houses as well as sponsoring fashion and arts events, such as flim festivals.

This new concept was devised by leading global design agency "GTP-Gruppo Thema Plans" and it creates a sophisticated environment with a refined and exclusive atmosphere where Lancia's model range can be appreciated. A relaxing lounge is a theme of the showroom, while attention has been paid to the architecture, which is individual, and high quality materials are used for the furnishings. Lancia's now familiar show-stand black colour is the overriding theme, while the showroom has been designed to filter 'Lancia Blue' lighting. Online terminals allow the user to configure models in any option possible.