The Maserati Quattroporte Automatic has gone on sale in the UK this week and it id making its “on the road” debut among supermodels and celebrities, as they all gather in London to attend the numerous shows and events of London Fashion Week.

Maserati is stepping out as the UK capital city plays host to over fifty trend setting designers showing their Autumn/Winter collections, as it teams up with leading model agency ICM. The on-going collaboration is seeing the brand new Maserati Quattroporte Automatic transporting queens of the catwalk. The new Maserati Quattroporte Automatic made its world debut at the North American International Auto Show in Detroit last month and is now on sale across Europe.

Among the models to use the new Maserati Quattroporte Automatic to whisk them to the shows around London are the supermodel turned racing driver Jodie Kidd, reporting for television station GMTV from the fashion shows; Erin O’Connor, who was recently appointed as the Vice-President of the British Fashion Council and the ultra glamorous Tatiana Oussova.
 

Andrea Antonnicola, Managing Director of Maserati GB Ltd said: “This is an extremely important year for Maserati, with the launch of two new models, the Quattroporte Automatic and the new Maserati Coupé which will be unveiled at the Geneva Show in March. Rising female consumer power is changing the way companies design, make and market their products, and we firmly believe that Maserati’s current product line-up will offer the best combination in terms of style, exclusivity and elegance in today’s automotive scenario.”

Women have always played an important role in the history of Maserati: from Maria Teresa De Filippis, the first woman to race in F1 in the 50s with a Maserati 250F, to Vicki Butler-Henderson, the first woman to win a race in a Maserati (at Silverstone in 2004) to supermodel turned racing driver Jodie Kidd, the face of Maserati in the UK since 2004.