2007 NEW YORK INTERNATIONAL AUTO SHOWAUTO SHANGHAI 2007

27.04.2007 THE MASERATI GRANTURISMO MAKES ITS ASIAN DEBUT AT AUTO SHANGHAI 2007

Following its presentation on the European and US markets, the Maserati GranTurismo has been unveiled on the Asian market at Auto Shanghai 2007. The latest Trident model was a success from the start. The GranTurismo was quick to draw the attention of press and clients the world over. Following the presentation of the vehicle by Simone Niccolai, Sales Manager of Eastern Europe, the Middle East and Africa, the latest Trident creation was unveiled to journalists and all those present.

The vehicle, majestically designed by Pininfarina, is testimony to the unmistakably Italian styling evoked by the Modenese car. As well as the GranTurismo, the new Executive GT version of the Quattroporte Automatic was presented at the Shanghai Motor Show. Completing the Italian look and feel of the Maserati stand were the Poltrona Frau lounge furnishings, the hostess' Salvatore Ferragamo couture dresses and Ferragamo for Maserati luggage sets.

While the GranTurismo has gained much attention over the last month the Quattroporte Automatic continues its global roll-out and has made a string of high profile appearances over the last month. The brand underlined its relationship with design and modern art as an official partner of the 25th edition of the contemporary art fair Artbrussels. The Quattroporte Automatic was presented in a modern white Maserati lounge, fitting in its surroundings as another work of art designed by Pininfarina. To complete the Italian look-and-feel, Poltrona Frau supplied its Talete couch and legendary Vanity armchair.

From the start Artbrussels has had the profile of a contemporary art fair for established and for young talent. With participants from 20 countries, Artbrussels has grown into the happening for bringing together not only the national but also the international art world. The last edition attracted a record 30,000 art lovers. A select group of leading galleries from 20 countries brought work by both established and young, up-and-coming artists. Visitors were offered more than 2,000 artworks on display, offering a fantastic, actual overview of the latest developments in the contemporary art world. From more than 340 applications, 123 established galleries were selected. The full range of disciplines was on offer: painting, drawing, photography, installations, video art, etc. More or less all the worthwhile contemporary art galleries in Belgium were present at the fair, together with galleries from 20 other countries from all over the world.
 

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Following the presentation of the vehicles by Simone Niccolai, Sales Manager of Eastern Europe, the Middle East and Africa, the latest Trident creation was unveiled to journalists and all those present.

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Following its presentation on the European and US markets, the Maserati GranTurismo has been unveiled on the Asian market at Auto Shanghai 2007.


From 16-21 April the Quattroporte chosen to transport VIPs, celebrities and representatives from 16 of the most prestigious marques to and from the timepiece exhibition, the International Haute Horlogerie Show. The event, reserved exclusively for luxury timepieces, was attended by some of the world's best known watchmakers, including Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, Montblanc, Officine Panerai, Roger Dubuis, Vacheron Constantin and Van Cleef & Arpels. These companies presented their latest creations in a suitably stylish setting.

Twenty five of the Trident flagship model, in its Automatic and Duoselect versions, were parked in front of Geneva's most famous five-star hotels. For five days the roar of the V8 engines rippled around the Cité de la Haute Horlogerie, making an extraordinary impact. Among the other Trident vehicles on show were the limited edition supercar, the MC12 Versione Corse, and a GranSport in Bianco Eldorado, both displayed by the VIP entrance. The Quattroportes, were, as usual, on hand for use by illustrious guests and celebrities, including Indonesian singer Angunn, Jasmine Audemars, President of the Audemars Piguet Executive Board, and American actor and director, Tim Robbins.

Wrapping up a busy month, the new Quattroporte Automatic has just been launched on the Taiwan market. More than 80 VIPs participated in the event, held at the Modena Motori Showroom. Clients and prospects were offered a test drive of the exclusive Quattroporte Automatic with the new ZF automatic transmission, and most of those present expressed the desire to test it. A private room displayed one Quattroporte Automatic in the new Blu Oceano colour, and outside the Showroom guests could admire the Quattroporte Automatic in Grigio Alfieri, the DuoSelect version in Bordeaux Pontevecchio and the Rosso Mondiale GranSport.
 

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Photos & additional text: Maserati / © 2007 Interfuture Media/Italiaspeed

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