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In an overall
luxury segment that has shown declined sales performance during the first
quarter of 2007, Maserati North America has shown considerable gains, marking a
continued rise for the company.
According to Jim Selwa, President and CEO of Maserati North America, Inc., the
performance of Maserati is strong, mirroring the performance of the elegant
brand. "The luxurious Maserati Quattroporte is the leader in the $100,000 sport
sedan segment. Hand-crafted Pininfarina design, true performance and meticulous
attention to quality have found the select audience who value a unique and
special automobile."
April 2007 total sales for Maserati reached 242 units, beating the previous top
sales month of 235, set in July of 2005 - a point in time where Maserati jumped
over 90% in volume. Year-to-date Maserati sales are up 14% over 2006, which was
another record year for Maserati.
As anticipated, the new Quattroporte Automatic has appealed to those looking for
the ultimate sedan amongst its competitors. The DuoSelect Maserati Quattroporte
is appreciated by those who desire the most pure sport sedan on the planet.
Sales remain strong with the DuoSelect commanding over 50% of Quattroporte
sales.
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As
anticipated in North America, the new Maserati
Quattroporte Automatic sedan has appealed to those
looking for the ultimate sedan amongst its
competitors. |
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The new Maserati
GranTurismo (above, at AutoRai 2007 in Amserdam last
month) will arrive in the USA later this year,
boosting the Trident brand's appeal. |
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Like the Quattroporte, Maserati Financial Services has reported a record volume
month, providing clients with competitive financing and leasing solutions.
Maserati will continue the positive momentum of the brand with the introduction
of the globally acclaimed two-door Maserati GranTurismo in the fourth quarter of
2007.
Maserati North America expanded its reach in 2006 with the opening of two
high-profile locations in the Southern California market, where it derives 35%
percent of sales. Maserati currently benefits from 49 dealers across North
America. In 2007 the expansion of the dealer network will continue with a target
of 55 retail points strategically located in key markets. Maserati North America
is proud to have the top selling dealer in the world, The Collection in Coral
Gables, Florida. The southeast is the second leading region for Maserati in the
U.S. followed by the New York Tri-State area.
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