A new internet site dedicated to the prestigious partnership between two luxury Made in Italy brands, Maserati and Salvatore Ferragamo, has just gone live. This partnership started at the Geneva Motor Show, and stems from the desire to interpret the class-leading excellence of the Maserati GranTurismo. In fact, a prestigious luggage set in exclusive high quality materials was made-to-measure for the boot of the latest addition to the Maserati range. The luggage set was inspired by the GranTurismo’s grille, and it expresses the elegance of the two brands with an unmistakable style statement. Craftsmanship and technology combine to create a truly unique product that delights the senses, and arouses sensations that are exclusive to the Maserati GranTurismo's occupants.

1st Stage – Geneva.

Salvatore Ferragamo, world leader in the production of luxury goods and accessories, is ready to makes its debut into the world of cars, aboard the Maserati GranTurismo. Two major luxury Made in Italy brands join forces at the Geneva Motor Show, celebrating an unprecedented union, thus making exclusive co-branding official. A two year project of creativity in the pursuit of luxury.

2nd Stage – The Italian dream.

Maserati and Ferragamo, two companies whose parallel lives have left their imprints on fashion and design throughout the last century and until today. Around the same time that Maserati was founded in 1914 in Bologna, Salvatore Ferragamo first set foot in the United States. From simple cobbler to “Shoemaker to the stars”: an all Italian dream. The first store, the “Hollywood boots store”, is inaugurated in 1923. In 1927 the brand establishes itself in Florence, soon to write the history of footwear in the 20th century.

The story of a century full of success and recognition. The prizes awarded to Salvatore Ferragamo for his revolutionary inventions; the victories of Maserati’s invincible driver Fangio, 1957 world champion. Both fully appreciating their common identity of unique Italian luxury, the same commitment to developing and defending great ideas by way of patenting them and the same will to rise to new and difficult challenges. Maserati striving for excellence in its latest project by Pininfarina, in which the rich heritages of both brands come together.
 

The values represented by Maserati, trustworthiness, speed and safety, blend with the craftsmanship and exclusivity of the world of leather under the name of Salvatore Ferragamo. Shoes are like cars…both treading the tarmac and travelling the road!

3rd Stage. Luxury aboard ... The Trunk - Luxurious Space.

Maserati and Salvatore Ferragamo join forces to launch an exclusive project: Luxury in the new Maserati GranTurismo’s trunk. A unique space specially designed to contain an exclusive set of luggage, the result of the creative synergy of two of Italy’s most prestigious companies. Maserati has chosen Salvatore Ferragamo, world leader in luxury goods and accessories, to give its interpretation to the excellence of the very latest Maserati GranTurismo.

A luxury set of practical suitcases created with superior quality materials and made to measure for a perfect fit in the trunk of the car. The ideal solution for the most demanding travellers, both him and her, in any situation. The five pieces the set is composed of offer total versatility and convenience: a suitcase, a weekend bag, a beauty case, a garment holder and a multifunctional shoe case. The sophisticated design was inspired by the elegant lines of the grille on the new coupé, and styled to satisfy the most demanding tastes.

4 Stage. Customised travelling.

A refined customer service allows for the personalisation of your luggage, adapting it to the interior of each specific car, offering a choice of two fabrics and four colour variations. Firenze: exclusive quality smooth hand-made shiny calf leather, in Moor’s head or Maserati blue. Modena: a more sporty style natural scratch-resistant calf leather in black or aubergine with contrasting stitching. Fine detailing and exclusive finishing in absolute luxury products. Time to order?… Ninety days prior to departure.