The Maserati GranTurismo website which is enhanced by the innovative car configurator that allows over 4,000,000 different combinations, has won the ‘Automotive’ category at the W³ Golden Awards.

Maserati’s most recent product website has scooped a major international award. The GranTurismo site dedicated to the new Pininfarina-designed coupé and enhanced by the innovative car configurator that allows over 4,000,000 different combinations, has won the ‘Automotive’ category at the W³ Golden Awards.

The W³ Awards honours creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, BRANDWEEK, Coach, The Ellen Degeneres Show, Estee Lauder, HBO, iNDELIBLE, Monster.com, MTV, Omnicom, Polo Ralph Lauren, Refinery, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo!, and many others.

Further recognition for Maserati came in reaching the finals of the International Business Awards in the Best Brand building/Promotional Website category. Created with the contribution of Arachno Srl and DSM Lab, the www.granturismoisback.com site stands out for the decisive impact of its graphics. These are on a par with the highest standards in today’s visual communications. The site is also characterised by its ingenuity, efficiency, ease-of-use and ethical values.

Herbert Appleroth, Maserati’s Director of Marketing, reflected: “Maserati has a long tradition of innovation and excellence in web design, one only has to think back to the award won in 2004 for the best luxury car site in the world. The GranTurismo site, like its configurator, once again places our company at the top of this segment. The numerous prizes collected by our websites is testimony to this."