November was the best month ever for Maserati North America, continuing the trend which is set to make 2007 the most successful year in the Trident’s history.

November was the best month ever for Maserati North America, continuing the trend which is set to make 2007 the most successful year in the Trident’s history.

While the launch of the sensational new GranTurismo in November was guaranteed to be a success, it is also no surprise the Quattroporte is continuing to dominate its market segment as well.  In fact every other manufacturer in the luxury sports sedan sector has seen sales decline in 2007 - BMW, Mercedes and Bentley have seen sales of their models in the segment fall 40 to 60% compared to last year - while Maserati alone has achieved an increase in the segment, growing more than 50% over 2006, which was itself a record year.  Resounding proof indeed that the Quattroporte and GranTurismo make a winning combination, and Maserati makes the most desirable cars on the market.

With such stylish, practical and exclusive cars as the Quattroporte and GranTurismo, it is hardly surprising that an increasing number of people are choosing cars which are both understated and different, which don’t simply follow the well-trodden path beaten by BMW and Mercedes. Maserati’s trajectory of success continues to gain strength, although with the exceptional personalization possibilities and the limited number of cars Maserati produces, the elegant exclusivity of the Trident is entirely preserved for owners.