On-going talks
between Fiat and Bertone over the latter building a niche
'coupe-convertible' have come to an unsuccessful conclusion,
suggest reputable Italian news sources, plunging the future
of the firm's historic engineering division into much doubt.
Leading Italian news agency ANSA yesterday quoted
Piedmontese regional trade union sources as reporting that
2,000 workers' jobs at the Bertone assebly plant in
Grugliasco (Turin) will now be lost. An extraordinary
meeting of the Board of Directors of Bertone has been called
for next Wednesday (28th March) when the 95-year-old firm's
future immediate should become clearer.
The famous Italian design and engineering firm was founded
in 1912 by Giovanni Bertone as a company initially
specialising in building horse drawn carriages. Since the
death of his son, Nuccio, who went on to build the family
firm into a worldwide brand name, exactly ten years ago his
widow Lilli has taken over control, determined to secure his
legacy and return the company to strong health. Projects
that have sustained Bertone this decade include building
coupé and convertible versions of the Opel Astra coupe just
after the turn of the century, the innovative BMW C1
scooter, and most recently a strictly limited-edition
version of the Mini, know as the John Cooper Works Grand
Prix.
Last year in
Geneva Bertone presented a 'coupé-cabriolet' concept car
closely based on the mechanicals of the Fiat Grande Punto,
hoping to persuade Fiat to allow them to produce it in order
to tap into the explosive demand for these new type of cars
which incorporate a folding steel hardtop frame which allow
the coupé - at the flick of a switch by the driver - to
become a convertible; a demand which has recently been
exploited by other major carmakers including Renault,
Peugeot and Volvo. The Bertone Suagnà, as the concept was
known, intended to bring new levels of roominess and
interior comfort to this niche category, and it was also
shown at Ville d'Este and the Paris Motor Show last year.
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Bertone unveiled a Panda-based 'Barchetta' concept at
the 77th Geneva Motor Show earlier this month as the
design and engineering firm celebrates its 95th
anniversary. |
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Lilli Bertone (seen
above at the Geneva Motor Show earlier this month)
is now firmly steering the fortunes of the famous
Italian design and engineering firm. |
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Fiat management however quickly dismissed the idea of it
being economically feasible to build the Suagnà badged as a
Fiat Grande Punto, but instead put it forward as one of the
string of design proposals being considered for a planned
"niche" Lancia vehicle, with targeted production of around
40,000 units per year. However the Suagnà isn't believed to
have ever been a front-runner amongst the many proposals,
which reportedly are now down to a choice between a new
small sports-coupé or large flagship model, although Lille
Bertone is believed to have been ready to underwrite the
whole development project.
Bertone have
recently also been in talks with the Russian owner of
sportscar maker TVR over final assembly being switched from
Blackpool in the UK to the Grugliasco plant, although the
major complications in the ownership of the brand name have
seen these hopes evaporating. Bertone is also considering
building a camper van on an Iveco chassis that would be
badged and marketed by Bertone.
Emphasising the
historic relationship between Bertone and Fiat, which has
lasted for more than eighty years and has generated more
than fifty models counting concept cars, one-offs and
production cars, from the 850 Spider to the X1/9, Ritmo
Cabrio and Punto Cabrio, a new Panda-based 'Barchetta'
concept was unveiled by Bertone at the 77th Geneva Motor
Show earlier this month as they celebrated their 95th
anniversary.
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