At the same time, Mitomacchina surveys the designs, industrial processes and test that have
accompanied this extraordinary 'object' since its conception
in the early 20th century. Running alongside this look
through the vehicle's design and sociological past, the
exhibition sets out to reveal the young talent that is
shaping the face of future car design. Work by leading young
talent from Europe's top design schools is to be
represented, as well as Uros Pavasovic,
it includes Johan Jonsson and Jonathan Punter, all of whom graduated
from the Vehicle Design department at the Royal College of
Art in 2006.
The RCA is also represented in Mitomacchina by Helen Evenden,
tutor in Vehicle Design and Critical and Historic Studies at
the College. The writer and curator has produced an essay
for the catalogue that accompanies the show, which will
contemplate "the relationship and tensions between the car
and the city".
Evenden's piece looks at the vehicle's (often maligned)
presence within the urban landscape and the equally
discomforting relationship city dwellers have with the
peripheral activities and regulations – from parking wardens
and bus lanes to congestion and other charging, road rage
and theft – that have developed in tandem with the
automobile's inestimable rise.
Major car
manufacturers to be represented in the Mitomacchina
exhibition include Alfa Romeo, BMW, Bugatti, Chevrolet,
Chrysler, Citroën, Ferrari, Fiat, Ford, Jaguar, Lamborghini,
Lancia, Lotus, Maserati, Mercedes-Benz, MG, Mini, Nissan,
Pagani, Peugeot, Porsche, Renault, Rolls-Royce, Saab, Smart,
Tatra and Volkswagen. Meanwhile, under the direction of
Gabriella Belli, a steering committee of made up of leading
car designers and experts in these fields have overseen the
creation of the exhibition. These include Gian Piero
Brunetta, Pierluigi Cerri, Emilio Deleidi, Giampaolo Fabris,
Giorgetto Giugiaro, Tomás Maldonado, Giuliano Molineri,
Adolfo Orsi, Sergio Pininfarina and Mauro Tedeschini.
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