Giugiaro Design, one of the best-known and appreciated Industrial Designers worldwide and Reply, leader in the design and implementation of solutions based on new communication channels and digital media, will work together on Second Life, the famous 3D on-line virtual community.

The agreement involves the design and implementation of the Living Network Island environment, recently acquired by Reply, and the development of 3D environments, objects and prototypes to be made available by the two companies in the Second Life meta-world. On the Living Network Island, thanks to Giugiaro Design’s imagination and creativity and Reply’s technological expertise, 3D buildings, spaces and objects will be created giving vent to designers’ imagination without the rules, constraints or conditioning typical of real life.

“Having Italdesign-Giugiaro as our main partner in the Second Life project is a great honor for us” commented Tatiana Rizzante, Reply Managing Director. “Our aim is to combine the creativity and excellence which have always characterized Giugiaro Design with our expertise on new social networking mechanisms and underlying technologies, to test innovative virtual world environments and models which can bring value and immediate benefits to the real-life world, as well."

“Italdesign-Giugiaro, which Giugiaro Design is part of, created its first virtual reality in 1999” declared Dario Trucco, Italdesign-Giugiaro Chief Executive Officer“. Every day Italdesign-Giugiaro uses the most sophisticated IT tools to develop its own car and industrial design projects, systematically leveraging both virtual representation and virtual validation in its creative process.
 

“As a result of this vision and know-how” continued Dario Trucco “Italdesign-Giugiaro has been pleased to accept the invitation of Reply – with which we have recently worked in the recent re-organization of our information services – to join this exciting project to be led personally by Fabrizio Giugiaro, Director of the Style area of the group founded forty years ago by Giorgetto Giugiaro."

Italdesign Giugiaro is one of the leading companies providing development services for the automotive industry including styling research, building of presentation models, engineering (body, mechanics, electrical and electronics equipments), construction of prototypes, testing and validation activities, assistance to start of production. Since 1974 part of the Group’s activity widely expanded in product and transport design sectors, as well as packaging, graphics, corporate image, multimedia and communication, architecture and urban design.

Reply is specialized in design and implementation of solutions based on new digital media and communication channels. Based on a network of specialized companies, Reply provides companies in the Telecom & Media, Manufacturing, Finance and Public Administration sectors with applications to optimize corporate processes and state-of-the-art technology to enable communication with customers, partners, suppliers and consultants. Reply services include Consulting, System Integration, Application Management and Business Process Outsourcing.