The Massif will be available in three-door and five-door estate versions, as a pick-up and also in a version with chassis cab. The Massif takes its original design from sports off-road vehicles before they underwent urbanisation and became sport utility vehicles for use primarily on asphalt roads.

After making its first international appearance (albeit in prototype form) accompanying the Itala on its journey to Beijing, the new Iveco Massif is making its first international appearance in Amsterdam this week. The Massif takes its original design from sports off-road vehicles before they underwent urbanisation and became sport utility vehicles for use primarily on asphalt roads. The Massif will be available in three-door and five-door estate versions, as a pick-up and also in a version with chassis cab.

While the new Massif is the star of its range, Iveco is present at the Amsterdam RAI International Road Transport Show with the power of its 2006-2007 product offensive, which includes its off-road range, now broader than ever. Much of the stand is given over to off-road vehicles, with a special focus on light commercial vehicles. Together with Massif, the Daily 4x4, the recently-launched vehicle designed to respond to the needs of professionals in light commercial transport, is at the RAI 2007. Other vehicles exhibited on the 3,000 sq.m. The Iveco stand includes the new Daily CNG boasting its new 3.0 litre multipoint injection dedicated natural gas engine; new Daily and Eurocargo models demonstrating double cab availability specifically for the transport of work crews, and Trakker 6x6 with the 450 hp Cursor 13 engine.

Another star attraction on the Iveco stand is the return of the Innovation Centre with its focus on environmental protection, something that for Iveco is a fundamental driver of product development. A central issue is the reduction of CO2 emissions and this is why the Innovation Centre features Iveco’s diesel electric hybrid vehicles. The Daily and Eurocargo Hybrid prototypes in FedEx and TNT livery respectively look ahead to the 2008 field tests. The latest generation hybrid technology from Iveco enables fuel savings of up to 30% in urban environments thanks to sophisticated control and operation systems like stop&start, starting in electric mode and energy recovery from braking.

The stand reflects the role of sponsorship in our commercial strategy. Besides the All Blacks sponsorship, the stand features the role Iveco plays as Official Supplier to the Ferrari F1 Racing Team, with the new Daily 40C15 and the new Stralis AS tractor boasting its top of the range 560 hp Cursor 13 Euro 5 diesel engine, both exhibited in the unmistakeable Ferrari red paintwork. Also exhibited is the Ferrari F2007 Formula 1 Grand Prix car.