Mangoletsi Alfa Romeo sales specialist Craig Aspin has collected Alfa UK’s Alfa Romeo V6 Cup, an incentive award for selling the highest number of V6 powered models during the first half of this year. His prize will be to spend a weekend with the Ferrari F1 team at this weekend’s Hungarian Grand Prix, the next round of the 2007 FIA Formula 1 World Championship.

The Alfa Romeo V6 Cup is just one of many recent initiatives from Alfa Romeo UK, and a small part of a complete revamp of its operations, with exciting new marketing strategies, improved quality and bottom-up improvements to the dealer network being implemented as Alfa Romeo targets optimum levels of customer service. This incentive has been quickly embraced by dealer staff the length of the UK, but it is only fitting that the inaugural award should fall to one of the dedicated sales team at Mangoletsi, the country’s largest and longest-established authorised Alfa Romeo dealership, and which this year is celebrating 40 years of deep association with the iconic brand. The panache and style associated with Alfa Romeo truly courses through the veins of all who work at Mangoletsi.

First prize is a stunning trip for two to the Hungarian Grand Prix this weekend (3-5 August) with full hospitality at the track courtesy of Scuderia Ferrari. The team’s hot-blooded young Brazilian ace, Felipe Massa, along with the blisteringly fast and highly experienced ice-cool Finn, Kimi Raikkonen, will be gunning for nothing less than outright victory on the tortuous 4.4-km Hungaroring circuit, which is the 11th round of this year’s FIA F1 World Championship. Nothing less than victory will do with the championship at stake.

The Alfa Romeo V6 Cup first prize went to Craig, who was in fact a clear winner for two months also since March of the contest. Along with a guest, Craig will fly out on Friday 3rd August to Budapest, and stay for 3 nights at the superb Hotel Zara in the centre of this wonderful city. This trip of a lifetime also includes access to the Ferrari Formula 1 Paddock Club Hospitality Suite, an open bar during the day, buffet lunch, pit lane walk-about at arranged times and an opportunity to meet the Ferrari F1 drivers.
 

37-year old Craig is undoubtedly the country’s most enthusiastic Alfa Romeo salesman, and a real exponent for the brand; his commitment and dedication to the ‘sporty’ Italian cars shines through, and customers cannot fail to be swept along by his passion.

“These cars really sell themselves,” says Craig modestly. “Alfa Romeo has been forever associated with V6 engines that deliver bags of power and oodles of torque; the ‘new generation’ of 3.2-litre unit is now finding a whole new audience. Couple this engine with the quite simply fantastic all-round standards set by the new Alfa 159, 159 Sportwagon, Brera and Spider, and we have a mix of cars that is head and shoulders above the opposition.

“Alfa Romeo has delivered us a range of perfect cars, ones that the customer really want to drive, so for us it’s a case of hooking the buyer up with the package they require; we let the cars do the talking for us. Alfa Romeo is not a badge; it is a marque with a legendary heritage,” continues Craig. “Mangoletsi prides itself on being the biggest, best and most passionate dealership – and we have a range of deals that cannot be matched elsewhere.”

Mangoletsi (Holdings) Ltd is the UK’s largest and longest established authorised Alfa Romeo and Fiat dealership. This year it is celebrating its 40th anniversary. During this time Mangoletsi, which is located near Knutsford, in Cheshire, has built up an enviable reputation across the UK for its unrivalled customer service and an embedded passion for the Alfa Romeo and Fiat brands. For further information on the Alfa V6 range or any of model please visit www.mangoletsi.com, telephone 01565 722 899 or email info@mangoletsi.com