GAP

23.11.2007 GAP AND VESPA TEAM UP FOR "CRAZY STRIPE" LIMITED EDITION

VESPA CRAZY STRIPE

Gap and Vespa, two brands known for their classic styles, have partnered to design the ultimate Christmas gift: the 2007 Limited Edition Vespa LX 50 in a custom “Crazy Stripe” design by Gap.

This holiday, for the first time, Gap and Vespa have partnered to design the ultimate gift for that special someone on your list – the 2007 Limited Edition Vespa LX 50 in a custom “Crazy Stripe” design by Gap. This collaboration is a first for Gap and brings together two brands known for classic style, Vespa as a symbol of Italian style and elegance and Gap as the brand known for classic, casual American design.

“To celebrate Gap’s iconic crazy stripe this holiday, we wanted to create a unique gift for the person on your list who has everything,” said Marka Hansen, president, Gap North America. “Our partnership with Vespa presented the perfect opportunity to surprise our customers with a special, unexpected gift idea for this special time of year.”

This 2007 Limited Edition Vespa LX 50 in the Crazy Stripe design represents a new spin on the classic Vespa scooter and continues to incorporate the core values of Vespa – eco-friendly engineering, passion, individualism, and integrity – in a stylish mode of transportation.

The 2007 Limited Edition Vespa LX 50 retails for $5,999 and will be available while supplies last or by special order until December 23, 2007. Holiday shoppers in New York, San Francisco, Los Angeles, Chicago, and Las Vegas will have the opportunity to check out the 2007 Limited Edition Vespa LX 50 on display in select Gap stores from November 15 to December 3, 2007.

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East.
 

© 2007 Interfuture Media/Italiaspeed