Alfa Romeo have also chosen the Bologna Motor Show to present their new portal, “alfaromeo.it”, with new look graphics, menu and content, to respond to the new challenges presented by Web 2.0.

Alfa Romeo have also chosen the Bologna Motor Show to present their new portal, “alfaromeo.it”, with new look graphics, menu and content, to respond to the new challenges presented by Web 2.0.

Online from 5 December, thanks to a new series of innovative tools, the new site www.alfaromeo.it will give you an exciting insight into the world of Alfa Romeo. Designed around four main areas (one for each of the fields of excellence of this make), the site offers a huge array of experiences in various fields, and with different browsing options.

Among the many new features, visitors have the chance to tour a 3D show room to discover the sophisticated styling of the Alfa Romeo range. Users can also interact with the world of design, take a peek inside the Alfa Romeo Styling Centre, and attend “video lessons” given by internationally-acclaimed designers. What’s more, the new site also lets you admire and configure the cars in carefully designed real-life situations, and discover the technical and technological features of Alfa cars. Last but not least, visitors can obtain regular news updates about the complex and multi-faceted world of Alfa Romeo.

The aim is to provide a balanced mix of passion, technological content and innovation, for an increasingly demanding public. It must be remembered that the new site is just one of the countless initiatives designed to make Alfa Romeo a landmark in the field of digital technology for the automotive industry and beyond. It confirms that the Alfa marketing department want to involve their customers in experiences with a high emotional impact.