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On the strength of its commercial successes
and the critical acclaim it has received
this year, Fiat Professional will be at the
Bologna Motor Show next month with a range
led out by the new Fiorino. |
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The 2007
Bologna Motor Show will be held from 7-16 December, and
on the strength of its commercial successes and the
critical acclaim received this year, Fiat Professional
will also be attending this international event. The
undisputed stars of the show will be the Scudo and
Fiorino models: the first was recently named
“International Van of the Year 2008”, while the recent
launch of the second model attracted great interest from
press and public alike.
A big attraction at the Bologna event will be a show van
based on the Scudo Panorama Executive. With its
distinctive, forceful styling, it is bound to be a big
hit with visitors to the 2007 Motor Show. The brand new
version features 19” wheels and very distinctive roof
rails combined with a few touches of chrome and tinted
windows. The same distinctive look can be found inside
the show van, as can be seen from the specific
upholstery for all three rows of seats, and the original
painting of some components. Obviously, the display
vehicle has all the winning characteristics of the
Executive version: the comfort and style typical of
people carriers, elegant internal upholstery and a
wealth of extras. Special care has been taken with noise
reduction and climate control. The Scudo Executive is
the perfect solution for high-class transport services:
shuttle buses for large hotels or limousine taxi
services for the five-star tourist market.
The other main attraction is the brand new Fiorino.
Unique in its class, it has been designed for anyone
looking for a compact van that is economical to run,
agile in busy traffic and easy to handle when parking.
The new Fiorino is set to rewrite the rule book for the
1B segment, and will play a starring role in the market
for light commercial vehicles. At the 2007 Motor Show,
two stylistic “interpretations” of the model produced by
the Styling Centre at Fiat Group Automobiles will be on
show: the Fiorino “# 1” and the Fiorino “Globy”.
The eye-catching styling of the first model conveys the
reliability, safety and agility of the latest addition
to the Professional series, thanks to the world’s most
famous goalkeeper Gigi Buffon, also the ambassador for
the new Fiorino launch campaign. The association with
Buffon also explains the van’s “# 1” nametag: the “#”
symbol stands for “number” and is used by the goalkeeper
in his autographs to represent the number on his
Juventus and Italy shirts. We should point out that Fiat
Professional has signed a sponsorship agreement with the
Italian national football team, as confirmation that the
brand’s values of professionalism, performance and
innovation are reflected in the sporting and personal
values of the team coached by Roberto Donadoni.
Meanwhile, the Fiorino “Globy” embodies the young, urban
side of the future people carrier. Together with the
safety and solidity typical of a commercial vehicle from
Fiat Professional, this original van also has a dynamic,
robust and distinctive exterior.
Both models are fitted with a Euro-4 compliant 1.3
Multijet turbodiesel engine (75 bhp), the ideal solution
for customers who want a green engine that is reliable,
thrifty on fuel, inexpensive to run and eco-friendly,
but one that also offers elasticity and great torque
even at low speeds, which makes the vehicle pleasant to
drive even in city traffic.
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