2007 FRANKFURT IAA MOTOR SHOW

03.09.2007 EVEN MORE POWERFUL GRANDE PUNTO ABARTH TO ARRIVE IN FRANKFURT JUST AS THE REBORN BRAND GOES ON SALE

After the official presentation in March this year, Abarth now makes its return at the Frankfurt Motor Show. One of the most prestigious brands in world motorsports. Abarth has always been synonymous with aggressive cars, competitiveness, passion and excitement, and it now returns with a new range that will appeal to all lovers of motor racing.

The stand will focus on two important concepts linked to the brand’s revival, which represent the most characteristic aspects of its identity: on one hand, the racing world, and on the other, conversions and boosted performance achieved by the application of highly technological solutions in a simple, intuitive package.

The first concept is presented very effectively with the display of a Grande Punto Abarth S2000, positioned on a large steel platform in the shape of a scorpion, to underline both the power and the unique nature of the technical features of this car. The second concept is expressed on the stand in two different ways. First of all, there is a large photo-quality configurator, that allows visitors to appreciate and examine hands-on the elements that are important in the conversion world. But the real novelty at the show is the Grande Punto Abarth “essesse” (Super Sport) prototype, exhibited on a large glass platform, under which are a number of 3D monitors. These sophisticated screens project the components of the conversion kit which have made the basic version of the Grande Punto Abarth even more powerful and aggressive, in the best tradition of the Scorpion.

The Grande Punto Abarth went on the market this month, equipped with the 1.4 petrol Turbo engine that delivers 150 bhp at 5500 rpm (boosted to 155 bhp if 98 RON petrol is used) combined with a mechanical 6-speed gearbox that takes it to a top speed of 208 km/h, accelerating from 0 to 100 km/h in just 8.2 seconds. This is the Abarth’s first interpretation of the Grande Punto, but the initiative will soon be extended to other models.

Grande Punto Abarth “essesse” prototype (Super Sport)

The absolute star of the stand is the Grande Punto Abarth “essesse” (Super Sport) prototype. A jewel of assertiveness and elegance, the car is offered with a booster kit that almost doubles its power output with relation to the basic model (up to almost 180 bhp).
 

GRANDE PUNTO ESSENCE (SUPER SPORT)

The ‘“essesse”’ kit also envisages a number of specific elements that accentuate both the sporty look of the Abarth model (for example adhesives with the ‘essesse’ logo or a chequered flag) and its dynamic behaviour, with a particular low stance or a more powerful braking system.

GRANDE PUNTO ESSENCE (SUPER SPORT)

The star of the Abarth stand in Frankfurt next week will be the Grande Punto Abarth “essesse” (Super Sport) prototype fitted with a booster kit that boosts the model's power up to almost 180 bhp.


The ‘“essesse”’ kit also envisages a number of specific elements that accentuate both the sporty look of the Abarth model (for example adhesives with the ‘essesse’ logo or a chequered flag) and its dynamic behaviour, with a particular low stance or a more powerful braking system. This is a feature that maintains a brand tradition: for example, the Fiat 500 of 1958 delivered 13 bhp at 4000 rpm and a top speed of 85 km/h, while the Fiat 500 Abarth of the same year, produced 26 bhp at 5000 rpm and a top speed of 118 km/h. The Grande Punto Abarth and the Grande Punto Abarth with the ‘essesse’ kit aim to revive the thrill of those cars, offering an opportunity, addressed to the young in particular, of entering the racing world in total safety and at an accessible price.

Grande Punto Abarth S2000

The public in Frankfurt will also be able to admire the extraordinary Grande Punto Abarth S2000. This is a racing car designed for racing stables, and under the management of Abarth Racing Operations, it is competing in the 2007 Italian Rally Championship, with Giandomenico Basso and his navigator Mitia Dotta, and the IRC (Intercontinental Rally Challenge) with drivers Anton Alén, Andrea Navarra and Umberto Scandola. Powered by a 2000 cc aspirated engine that delivers 270 bhp, with 4-wheel drive, the new Grande Punto Abarth S2000 is the heir to the version that won the 2006 European title and the Intercontinental Rally Challenge with Giandomenico Basso and Mitia Dotta, and took the 2006 Italian Rally Championship winning 7 races.

We must underline that the approximately 25 cars built so far have been ordered by several racing stables in Europe and elsewhere, to compete in domestic and international rallies. And now, thanks to this technological superiority, the new Grande Punto Abarth S2000 tackles these two championships as the title-holder, with the same determination. The head of Racing Operations for Abarth & C. Spa is Claudio Berro, who can draw on a staff with a great deal of experience in the racing sector as well as a team of outstanding drivers.
 

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Abarth & C. S.p.A., with Chief Executive Officer Luca De Meo at the helm, has been reorganised into three areas: Business Operations, Engineering & Manufacturing Operations and Racing Operations

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