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Lancia will be
present at the Frankfurt Motor Show with a stand full of
stylistic and architectural appeal, in shades of black and
white. The display area has been designed to embrace the
public, offering them over 900 m2 in which to admire the
latest automotive novelties and experience the emotions that
are the brand’s hallmark.
The absolute
star of the stand is the New Musa which makes its first
public appearance at an international motor show. Two Musa
Platinos are on display with two different engines, the 100
bhp 1.9 Multijet and the 90 bhp 1.3 Multijet with DPF. The
first version has Masaccio Black paintwork with leather and
Alcantara Starlite upholstery, while the second features a
two-tone body (Peyrano and Rouge) combined with Chocolate
upholstery in leather and Alcantara Starlite. Both cars are
lavishly equipped: in the safety field, for example, they
feature an ESP system, 6 airbags, foglights, the Blue&Me
system and TPMS (Tyre Pressure Monitoring System); where
comfort is concerned, they are offered with automatic
dual-zone climate control, cruise control, satellite
navigation, parking sensors, radio controls on the steering
wheel and electrical rear windows. And finally, the two new
Musa Platino sport 16” alloys, a leather-covered steering
wheel and gear lever knob with contrasting stitching and the
GranLuce sunroof.
The display is
completed by a car equipped with the 95 bhp 1.4 16v engine,
with a DFN (‘Dolce Far Niente’) robotised gearbox in the Oro
specification, and the following safety features: 6 airbags,
ESP, TPMS, foglights and the Blue&Me system. The attention
paid to occupant comfort is underlined by the dual-zone
automatic climate system, cruise control, a radio with CD
and MP3 file player, parking sensors, radio controls on the
steering wheel and electric rear side windows. And that is
not all: Airtex fabric also guarantees excellent
transpiration. The 16” alloys, leather-covered steering
wheel with contrasting stitching and two-tone body (Masaccio
Black and Botticelli Grey) complete the model’s elegant,
refined livery.
There is also
space for the Ypsilon Sport MomoDesign, the most outspokenly
sporty, but nonetheless fashionable version that was the
fruit of collaboration between Lancia and MomoDesign, two
Italian industrial concerns that are famous throughout the
world, now united by innovation in design, the use of
cutting-edge materials and attention to detail. There will
be two examples of the Ypsilon Sport MomoDesign on the
catwalk in Germany, one powered by the brilliant 95 bhp 1.4
16v engine and the other by the 105 bhp 1.3 Multijet, the
most powerful diesel in its category.
Both have
two-tone paintwork, which has always been a distinctive
feature of Lancia and is now the result of a long, complex
painting process. One combines an opaque Titanium grey roof
with a Casorati Yellow body, while the body of the second
car is Masaccio Black. In addition to the two-tone livery,
the two Ypsilon Sport MomoDesign cars mount a wide range of
standard and optional equipment: automatic dual zone climate
control, a radio with a CD and MP3 file player, the Blue&Me
system and foglights.
The Frankfurt
stand is completed by the Lancia Thesis and Lancia Phedra
flagships, epitomising the marriage of ‘elegance and
innovation’. Visitors will be able to admire a show car that
is derived from the latest version of the Thesis, and a
7-seater version of the Phedra Emblema, the best example of
the ‘Italian art of living’, powered by the brand new 170
bhp 2.2 Multijet engine. This engine incorporates a double
sequential-parallel turboblower, thanks to which response
times are limited even at low speeds, a factor which
enhances elasticity, entertainment and performance. With
peak torque of 370 Nm available at just 1500 rpm, the car
accelerates from 0 to 100 km/h in 10.8 seconds (compared to
12.5 second for the 136 bhp 2.0 Multijet version).
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The absolute star of the stand
will be the New Musa which makes its first public
appearance at an international motor show. Two Musa
Platinos will be on display with two different
engines, the 100 bhp 1.9 Multijet and the 90 bhp 1.3
Multijet with DPF. |
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There will be two examples of the Ypsilon Sport
MomoDesign on the catwalk in Germany, one powered by
the brilliant 95 bhp 1.4 16v engine and the other by
the 105 bhp 1.3 Multijet, the most powerful diesel
in its category. |
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Pick-up from 80 to 120 km/h in 5th is 11 seconds
(0.7 seconds faster than the 136 bhp 2.0 version). Top speed
is 200 km/h and consumption is also identical to that of the
136 bhp version. Overall, this outstanding performance means
high cruising speeds, good acceleration and pick-up, but low
consumption. Once again the Phedra tops its class, with a
perfect combination of elegance, roominess and comfort even
for 7 people, and it is always a pleasure to drive. And even
emissions are low thanks to the DPF particulate filter.
The show car derived from the Lancia Thesis Sport has
elegant two-tone bodywork (Maserati Quartz Dolomite,
tone-on-tone) that sets off the lines of the model
beautifully. The striking design of the 18” spoked alloys
adds an extra touch of elegance, with a nuance that matches
the colour of the roof. The same elegance is evident in the
interior, thanks to the new Frau® Beige leather
upholstery with coordinated black finishing elements and
black ebony wood inserts. It is powered by the 2.4 Multijet
20v engine and a five speed self-adaptive sequential
automatic transmission, and delivers a maximum of 185 bhp at
4000 rpm, with peak torque of 330 Nm at 1750 rpm. What is
more, with this equipment, the car has a top speed of 222
km/h and accelerates from 0 to 100 km/h in 9.7 seconds.
The public in
Frankfurt will learn all about the concept of the Lancia
Cafés, which are being opened all over Europe, where people
can meet and enter the ‘Lancia world’, interfacing with the
worldwide network of Lancia Cafés, to understand and
appreciate every aspect of the historical values, modernity
and future of the brand. The same spirit will animate the
showrooms to be built in the coming years and the stands at
the various international shows, like the one prepared for
the 62nd Frankfurt Show. In fact, the stand is inspired by
the concept of the Lancia Café, which is evident in the high
quality level, where every detail is perfectly in line with
the elegant temperament and quality of Lancia cars.
Even the furnishings and materials of the stand reflect the
refinement and craftsmanship of the interiors of all Lancia
models. The whole effect is set off by architectural
elements that create the effect of a deconstructed,
filtered, dynamic space: an environment that is not
perpendicular or conventional, in line with the unique
nature of Lancia design. The concept of the Lancia Cafés has
also given birth to the Lancia Boutique, a refined
environment where people can admire the precious collection
of accessories and clothing with the brand logo, created in
collaboration with leading names in the fashion world.
The stand is
therefore a shop-window onto the brand, with the relaxed,
convivial atmosphere of a sophisticated lounge. In this
superb display, Lancia confirms the amazing vitality of a
brand which for a century has managed to maintain its
identity as the maker of cars that combine comfort, elegance
and cutting edge technology. And the brand intends to tackle
the coming years with the same spirit and goals, constantly
proposing superb new products. Suffice it to say that 2006
saw not only the debut of the new Ypsilon, today’s peak
model, but also that of the new Delta HPE, which will be
marketed in 2008. And now the New Musa faces 2007. But other
novelties are in the pipeline. Lancia has set itself the
goal of reaching the milestone of 300,000 registrations a
year by 2010, exploiting the brand’s history, genes and
unique styling. With these guidelines, it aims to
consolidate its position on the Italian market and to grasp
the good prospects on the major European markets, also
targeting new markets like Russia, Turkey and Scandinavia
and, subsequently, returning to right-hand drive markets in
Europe and further afield, such as the United Kingdom,
Ireland, Malta, Cyprus, Japan, Australia and South Africa.
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