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					For the fourth 
					consecutive year, the students of the Istituto
						Europeo 
						di Design, based in Turin, were present at the 
					Geneva Motor Show, confirming their position once again of being 
						the only school in the world to present at this 
						prestigious event. 
					
					As with the previous two years 
					in Geneva, the 
						design school presented a full-scale concept model which 
						stems from the decision to concentrate the research 
						efforts of the Masters course students. After the 
					realistic Fiat X1/99 back in 2005, and the radical 
						Lancia Haizea from 
					last year, the latest design, called 
						beON, presents a more extreme vision which 
						completely surpasses the boundary of current production 
						cars. “It was created as such because we still have the 
						freedom to do radical designs. Being a student project 
						there were no production constraints, so we wanted to 
						present a real concept vehicle,” explains student Pablo 
						José Gaido, who was 
						responsible for the chosen styling direction, at the 
					show. 
					
					Based around 
						a hypothetical alternative hybrid platform, the
						beON was designed by ninteen 
						students completing the Turin school’s Master programme in 
						Transportation Design. The project was coordinated by
						Carsten 
						Astheimer, Head of Design at Brunswick Boat 
						Group, and Luca Borgogno,
						who is a designer at
						Pininfarina. The
						beON is a two-seater 
						off-road sports car, which is intended to travel over deserts, 
						beaches and wild terrains, as well as partake in 
						everyday city traffic. 
					 
					The intriguing exterior design is characterised by its open 
					wheels, visible chassis sections and large glass area. The 
					complexity of the design called for intense modelling to 
					achieve the final 1:1 scale model. “The complex form of the 
					exterior meant that it had to be milled in sections, and 
					then finished by hand. The 
						undersides of the body were exceptionally complicated,” 
						continues Pablo José Gaido. 
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