For the fourth
consecutive year, the students of the Istituto
Europeo
di Design, based in Turin, were present at the
Geneva Motor Show, confirming their position once again of being
the only school in the world to present at this
prestigious event.
As with the previous two years
in Geneva, the
design school presented a full-scale concept model which
stems from the decision to concentrate the research
efforts of the Masters course students. After the
realistic Fiat X1/99 back in 2005, and the radical
Lancia Haizea from
last year, the latest design, called
beON, presents a more extreme vision which
completely surpasses the boundary of current production
cars. “It was created as such because we still have the
freedom to do radical designs. Being a student project
there were no production constraints, so we wanted to
present a real concept vehicle,” explains student Pablo
José Gaido, who was
responsible for the chosen styling direction, at the
show.
Based around
a hypothetical alternative hybrid platform, the
beON was designed by ninteen
students completing the Turin school’s Master programme in
Transportation Design. The project was coordinated by
Carsten
Astheimer, Head of Design at Brunswick Boat
Group, and Luca Borgogno,
who is a designer at
Pininfarina. The
beON is a two-seater
off-road sports car, which is intended to travel over deserts,
beaches and wild terrains, as well as partake in
everyday city traffic.
The intriguing exterior design is characterised by its open
wheels, visible chassis sections and large glass area. The
complexity of the design called for intense modelling to
achieve the final 1:1 scale model. “The complex form of the
exterior meant that it had to be milled in sections, and
then finished by hand. The
undersides of the body were exceptionally complicated,”
continues Pablo José Gaido.
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