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At the Geneva Motor Show, Alfa Romeo
will present the new
Customisation Programme that allows customers to make their
cars even more refined and exclusive. It is a completely new
programme from the brand that suggests even more ways to
customise cars throughout the range.
Today the Alfa Romeo Customisation programme
extends this range of possibilities into three different
areas: the first, known as ‘Vintage’, offers exclusive
colours for the bodywork and chromatic treatments for the
interior that recall the brand’s great history on the roads
and racing circuits of the world. The second is known as
‘Collezione’, and explores the world of fashion and
elegance, both on the exteriors with multi-layer lacquered
paint and alloys with a sparkling finish, and in the
interiors where the materials have all been chosen to create
a sensation of well-being and beauty. The third area of the
Alfa Romeo Customisation programme is ‘TI’ (Turismo
Internazionale), which was clearly designed for customers
who are particularly demanding where performance, dynamic
behaviour and sporty personality are concerned. The
programme will be on the market in the coming months,
gradually offering new features and extending to the entire
range.
Visitors to Geneva will be able to admire a few
special versions outfitted with the Alfa Romeo Customisation
Programme.
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The TI branding has a
long association with Alfa Romeo. Currently the
package level is available on the Alfa 147 (above)
and 166. |
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Alfa Romeo Customisation programme at Geneva will
feature the ‘TI’ (Turismo Internazionale) package,
which was clearly designed for customers who are
particularly demanding where performance, dynamic
behaviour and sporty personality are concerned, on
the Alfa 159 range for the first time. |
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First of all an Alfa 147 Collezione with a Shell white body,
and an Alfa GT Q2 ‘dressed’ with beautiful three-layer 8C
Red paintwork, the same colour that reappears on an Alfa 159
TI and an Alfa 159 Sportwagon TI. The display concludes with
an Alfa Brera 2.2 Selespeed and an Alfa Spider 2.4 JTDM.
The former sports 19” alloys with a special chromatic
treatment, 8C Red three-layer paintwork and upholstery in
Frau hide-coloured ‘pieno fiore’ leather, including the
facia and door panels. And the Spider has three-layer White
paintwork, 18” spoked alloys treated in a special way, a
roll-bar and chromed head-restraint trims, Frau
hide-coloured ‘pieno fiore’ leather upholstery (with the
same luxurious finish on the facia and panels), and interior
trims with exclusive colour combinations and hand-brushed
aluminium inserts on the facia, panels and steering wheel.
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