Two examples of the Lancia Musa SKY will be under the spotlight at the Geneva Motor Show next week, underlining the strong bond between Lancia and the Cinema, in terms of both sponsorship and of product novelties.

Both cars feature a Sony DVD/MP3 player built into the facia, and two 6.5” LCD 16/9 monitors in the front head-restraints. The use of the SKY name refers to an agreement between the brand and the famous satellite digital platform, exclusive for the Italian market, which proposes international television stations and over 160 telematic, audio and pay-by-view channels and interactive services, including the best films. And cinema is one of the three areas – the other two are fashion and design – through which Lancia exploits and communicates the values expressed by its cars: Italian styling, quality of life on board, original, innovative solutions, elegance and character. In 2006 the brand sponsored the most important cinema events in Italy, from the 63rd Venice Film Festival to the ‘Casa del Cinema di Roma’, the Turin Film Festival and the recent Future Film Festival in Bologna. And this deep bond between Lancia and the so-called Seventh Art will continue in 2007 in Italy and abroad.

The two cars are equipped with the 1.3 Multijet engine which comes in 90 bhp and 70 bhp versions, and both are lavishly accoutred with a satellite navigator, GranLuce sunroof and TPMS (Tyre Pressure Monitoring System), a device designed to limit consumption (of fuel and tyres) and enhance safety (greater control and stability).

The two versions on display in Geneva underline the great versatility of this successful model. The Lancia Musa was born from the concept of ‘Italian hospitality’, where one is a guest and not a mere passenger, invited to share the pleasures of life on board a car that is unique in its segment. It is certainly a luxury product, but one that is never ostentatious because it is designed around the desires of people who like to enjoy life but will not renounce what is really practical. The Lancia Musa brings the secrets of Italian hospitality to the car world: it is a car that welcomes its guests with good taste, warmth and generosity. The Lancia Musa is good taste in its refined, harmonious lines, the elegantly matching warm colours, the precious details and luxurious materials.
 

It is the right size to use around town or for long distances: 3.99 metres long, 1.70 metres wide and 1.66 metres high, and is the new benchmark for this particular compact car segment.

The Lancia Musa is warmth in the sensations it offers its guests: the luminosity of the ‘GranLuce’ transparent sunroof and the airy interior, the pleasant surfaces and the enveloping comfort of the anatomical seats and automatic climate system make any journey enjoyable. The interior space is easy to ‘dominate’ thanks to the raised driving position, the ergonomic controls and the modular seats, which can be adjusted to 32 different positions (including an unusual ‘chaise-longue’ position).

And finally, the Lancia Musa is generosity for the technology it offers: engines with excellent performance, for relaxed, stress-free driving. Three Multijet turbodiesels: the 100 bhp 1.9, which is round and elastic, ideal in any situation, and the two 1.3 litre units delivering 70 bhp and 90 bhp, perfect to drive around town, combined with the DFN (‘Dolce Far Niente’) robotised sequential gearbox, and available with a particulate filter to protect the environment. People who travel less can also choose between the brilliant 1.4 Fire unit delivering 95 bhp and a 1.4 unit delivering 77 bhp.