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Ferrari and its
importer in Japan, CORNES & Co, have showcased in Tokyo for
its Japanese premier the new 430 Scuderia, which is
appearing alongside the 599 GTB Fiorano and 612 Scaglietti. |
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Ferrari
S.p.A and Ferrari's official importer in Japan, CORNES &
Co., Ltd. showcases Japan Premier of the "Ferrari 430
Scuderia" which was unveiled at the Frankfurt Motor Show
in September, furthermore of the "Ferrari 612
Scaglietti" and the "Ferrari 599" at the 40th Tokyo
Motor Show.
Japan Premier of the "430 Scuderia" - Ferrari celebrates
60th anniversary this year. At this memorable year, the
"430 Scuderia" which is a special series model based on
the "F430" and developed specifically with the Prancing
Horse's sportiest and most passionate clients in mind,
is unveiled. The new extremely high performance
two-seater berlinetta is brimming with Formula 1-derived
technology and joins the F430 and F430 Spider to
complete Ferrari's 8-cylinder model range.
Hot Two Models on the Stand - Furthermore, the "Ferrari
612 Scaglietti", Ferrari's flagship GT featuring updated
cabin trim and accessories including magnificent Bose
infotelematic system and the "Ferrari 599", a year on
from its launch, the most powerful 12-cylinder
berlinetta ever developed at Maranello. In addition to
these exhibits, a baton used in a relay event,
commemorating the 60th anniversary of Ferrari, in which
10,000 of Ferrari owners from all over the world drove
their cars and relayed that baton across over 50
countries. The Anniversary baton reminds excitement of
the journey.
FERRARI TODAY
Classic Colours Debut - For colours of their body,
Ferrari introduces heritage-inspired 10 historic colours
and matched interior trims. The entire range of 10
historic colours together with the 16 contemporary
shades is available for all models. For the 40th Tokyo
Motor Show, the "Ferrari 612 Scaglietti" with new shade
"Ivory" applied, is on the stand.
Financial Performance - 2007 is proving to be a
particularly impressive year for Ferrari from a
financial perspective. Revenues increased by 14% in the
first half of the year, with a forecast that the
operating result will reach 15% by the end of the year.
Ferrari's output will also exceed the 6,000-car mark for
the first time in 2007. North America, Germany, Italy
and the UK continue to be the company's largest markets
together with France, Switzerland and Japan. These
fantastic results are a testament to the exceptionally
high standard of craftsmanship at Maranello, a standard
also recognised when Ferrari was named Best Place To
Work in Europe 2007.
New Service for our Clients - With demand for luxury
products continuing to boom in existing and emerging
markets, it is relatively easy for luxury brands to sell
exclusive products which are often very expensive. What
really counts at times like this is the exclusive
relationship that the brand has established with its
loyal clients and enthusiasts. Ferrari has always had a
very close and personal relationship with its clients.
This relationship has been further enhanced by the wide
range of services which have been introduced over recent
years: the "Ferrari Classiche" division which safeguards
the future of historic and vintage Ferraris; the "Corse
Clienti" division which organizes track activities and
our single series championships; the "Carrozzeria
Scaglietti Personalization Programme", now supported by
a sophisticated Car Configurator; "Financial Services"
which offers clients a range of personalized financing
options for everything from GTs to F1s, and, of course,
a whole plethora of new advantages to the "430 Scuderia"
clients; the Ferrari Owners' Clubs plus the Ferrari
Owners' Site with its own array of exclusive services.
The aforementioned are just a selection of the many
activities and services being offered by the Prancing
Horse to its clients.
Personalization. 100% success rate - Launched in 1997,
the "Carrozzeria Scaglietti Personalization Programme"
offers clients the opportunity to tailor their car to
meet their specific personal tastes and requirements ;to
turn their Ferrari into a truly unique and creative
piece of engineering. There are four distinct
personalization areas: "Racing and Track", "Exteriors
and Colours", "Interiors and Materials", "Equipment and
Travel". However, in addition to these, clients are also
welcome to make specific noncatalogue requests: since
Sergio Scaglietti first began working with Ferrari, the
Prancing Horse cars have been tailor-made for their
owners. Today, in fact, practically 100% of all
road-going Ferraris include personalization features
requested by their owners.
FERRARI IN JAPAN
Since the official importer, CORNES & Co., Ltd. has
started to introducing Ferrari to the Japanese customers
in 1976, close partnership such as releasing limited
version for the 612 Scaglietti for 30th anniversary
model, has been constructed. With 3 direct showroom
(Tokyo, Osaka, Nagoya) and 2 dealerships, thanks to good
transition of the "F430", the "F430 Spider", and "599",
national domestic sales will be predicted to transcend
300 units in 2007 and establishes the largest market in
Asia and fifth in the world.
FERRARI ASIA PACIFIC REGION
Established
in 2006 with its headquarters in Shanghai, the Asia
Pacific Division has been created as a direct investment
from Ferrari Spa to preside the Asia and Australasia
markets. The Asia Pacific is in control of China, where
Ferrari is represented by a joint venture since 2004, as
well as other 12 markets within the Asia Pacific Region,
all of which see the local presence of a Ferrari
official importer - Japan, Hong Kong, Taiwan, Korea,
Singapore, Malaysia, Indonesia, Thailand, Philippines,
Brunei, Australia and New Zealand.
Ferrari Asia Pacific operates in line with Maranello
corporate commercial strategy, with the objective of
creating synergies with the local structures and
improving Ferrari's position in one of the fastest
growing economic regions in the world. Its activities
range from monitoring and assessing opportunities to
support each market achieve a sound growth,
consolidating Ferrari brand position across the two
continents in the Region, and effectively drive the
commercial expansion of the network.
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