TOKYO MOTOR SHOW 2007TOKYO MOTOR SHOW 2007

25.10.2007 FERRARI 430 SCUDERIA MAKES ITS JAPANESE DEBUT IN TOKYO

FERRARI 430 SCUDERIA

Ferrari and its importer in Japan, CORNES & Co, have showcased in Tokyo for its Japanese premier the new 430 Scuderia, which is appearing alongside the 599 GTB Fiorano and 612 Scaglietti.

Ferrari S.p.A and Ferrari's official importer in Japan, CORNES & Co., Ltd. showcases Japan Premier of the "Ferrari 430 Scuderia" which was unveiled at the Frankfurt Motor Show in September, furthermore of the "Ferrari 612 Scaglietti" and the "Ferrari 599" at the 40th Tokyo Motor Show.

Japan Premier of the "430 Scuderia" - Ferrari celebrates 60th anniversary this year. At this memorable year, the "430 Scuderia" which is a special series model based on the "F430" and developed specifically with the Prancing Horse's sportiest and most passionate clients in mind, is unveiled. The new extremely high performance two-seater berlinetta is brimming with Formula 1-derived technology and joins the F430 and F430 Spider to complete Ferrari's 8-cylinder model range.

Hot Two Models on the Stand - Furthermore, the "Ferrari 612 Scaglietti", Ferrari's flagship GT featuring updated cabin trim and accessories including magnificent Bose infotelematic system and the "Ferrari 599", a year on from its launch, the most powerful 12-cylinder berlinetta ever developed at Maranello. In addition to these exhibits, a baton used in a relay event, commemorating the 60th anniversary of Ferrari, in which 10,000 of Ferrari owners from all over the world drove their cars and relayed that baton across over 50 countries. The Anniversary baton reminds excitement of the journey.

FERRARI TODAY

Classic Colours Debut - For colours of their body, Ferrari introduces heritage-inspired 10 historic colours and matched interior trims. The entire range of 10 historic colours together with the 16 contemporary shades is available for all models. For the 40th Tokyo Motor Show, the "Ferrari 612 Scaglietti" with new shade "Ivory" applied, is on the stand.

Financial Performance - 2007 is proving to be a particularly impressive year for Ferrari from a financial perspective. Revenues increased by 14% in the first half of the year, with a forecast that the operating result will reach 15% by the end of the year. Ferrari's output will also exceed the 6,000-car mark for the first time in 2007. North America, Germany, Italy and the UK continue to be the company's largest markets together with France, Switzerland and Japan. These fantastic results are a testament to the exceptionally high standard of craftsmanship at Maranello, a standard also recognised when Ferrari was named Best Place To Work in Europe 2007.

New Service for our Clients - With demand for luxury products continuing to boom in existing and emerging markets, it is relatively easy for luxury brands to sell exclusive products which are often very expensive. What really counts at times like this is the exclusive relationship that the brand has established with its loyal clients and enthusiasts. Ferrari has always had a very close and personal relationship with its clients. This relationship has been further enhanced by the wide range of services which have been introduced over recent years: the "Ferrari Classiche" division which safeguards the future of historic and vintage Ferraris; the "Corse Clienti" division which organizes track activities and our single series championships; the "Carrozzeria Scaglietti Personalization Programme", now supported by a sophisticated Car Configurator; "Financial Services" which offers clients a range of personalized financing options for everything from GTs to F1s, and, of course, a whole plethora of new advantages to the "430 Scuderia" clients; the Ferrari Owners' Clubs plus the Ferrari Owners' Site with its own array of exclusive services. The aforementioned are just a selection of the many activities and services being offered by the Prancing Horse to its clients.

Personalization. 100% success rate - Launched in 1997, the "Carrozzeria Scaglietti Personalization Programme" offers clients the opportunity to tailor their car to meet their specific personal tastes and requirements ;to turn their Ferrari into a truly unique and creative piece of engineering. There are four distinct personalization areas: "Racing and Track", "Exteriors and Colours", "Interiors and Materials", "Equipment and Travel". However, in addition to these, clients are also welcome to make specific noncatalogue requests: since Sergio Scaglietti first began working with Ferrari, the Prancing Horse cars have been tailor-made for their owners. Today, in fact, practically 100% of all road-going Ferraris include personalization features requested by their owners.

FERRARI IN JAPAN

Since the official importer, CORNES & Co., Ltd. has started to introducing Ferrari to the Japanese customers in 1976, close partnership such as releasing limited version for the 612 Scaglietti for 30th anniversary model, has been constructed. With 3 direct showroom (Tokyo, Osaka, Nagoya) and 2 dealerships, thanks to good transition of the "F430", the "F430 Spider", and "599", national domestic sales will be predicted to transcend 300 units in 2007 and establishes the largest market in Asia and fifth in the world.

FERRARI ASIA PACIFIC REGION

Established in 2006 with its headquarters in Shanghai, the Asia Pacific Division has been created as a direct investment from Ferrari Spa to preside the Asia and Australasia markets. The Asia Pacific is in control of China, where Ferrari is represented by a joint venture since 2004, as well as other 12 markets within the Asia Pacific Region, all of which see the local presence of a Ferrari official importer - Japan, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Brunei, Australia and New Zealand.

Ferrari Asia Pacific operates in line with Maranello corporate commercial strategy, with the objective of creating synergies with the local structures and improving Ferrari's position in one of the fastest growing economic regions in the world. Its activities range from monitoring and assessing opportunities to support each market achieve a sound growth, consolidating Ferrari brand position across the two continents in the Region, and effectively drive the commercial expansion of the network.
 

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