The cars with
which Kimi Raikkonen and Felipe Massa finished the Japanese
Grand Prix in third and sixth place respectively, are
already be available to the Scuderia Ferrari Marlboro crews
to start work at the Shanghai International Circuit, in
preparation for this Sunday's penultimate round of the World
Championship. They arrived in Shanghai yesterday.
Shanghai is another of the new generation of race circuits
designed by Hermann Tilke whose work provided such a
thrilling race in Mount Fuji just a few days ago. It can be
considered a track where the driver plays a more significant
role than at many other venues. It boasts a variety of very
interesting corners that feature radius and camber changes,
as well as some high speed corners. Therefore, although the
cars are the same F2007 as used at the Fuji Speedway, they
will be set up to run with higher levels of downforce. The
track provides some useful overtaking opportunities, thanks
in part to a long main straight. However, this combination
of a very long straight with much tighter turns brings the
usual difficulties in finding the right compromises in the
aero package. Grip levels are high here and the long lap
(5.451 km), in terms of distance, means that fuel effect is
quite important at this track, while it is easy on the
brakes. However, tyres have a hard life here, especially
going through the very long and totally unique Turn 1. After
living in the cold and wet for much of the Japanese Grand
Prix weekend, the weather should be much better here with
temperatures expected to be in the low thirties Celsius,
although as usual in Shanghai, the sun often has difficulty
breaking through and in fact, there is a risk of some rain
over the weekend.
Scuderia Ferrari Marlboro will be based in Pudong, an area
near the airport, in an attempt to avoid at least some of
what is a major headache for everyone this weekend, namely
the very dense traffic that seems to run day and night.
After the very disciplined and courteous driving witnessed
in Japan, the Chinese driver's more flamboyant approach and
integral use of the horn for all manoeuvres, is something of
a shock for first time visitors!
The Scuderia first appeared in China in 2004, when the team
was officially invited by the Government to inaugurate the
Shanghai International Circuit. Since then it has a good
record at the track with two wins, courtesy of Rubens
Barrichello in 2004 and with Michael Schumacher just twelve
months ago. China is also very important to the road car
sides of the Maranello marque and has had a sales operation
here since 2005.
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The cars with which Kimi Raikkonen and Felipe Massa
finished the Japanese Grand Prix in third and sixth
place respectively (above), are already be available
to the Scuderia Ferrari Marlboro crews to start work
at the Shanghai International Circuit. |
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Kimi Raikkonen leads
Ferrari team mate Felipe Massa through the difficult
wet conditions that prevailed in last weekend's
Japanese Grand Prix at Fuji. |
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"To be in China is no longer something new for us
therefore," says Ferrari's Head of Communications for the
Asia Pacific Region, Matteo Bonciani. "China is definitely a
booming market. In our first year, we sold 65 cars doubling
that figure in 2006 and now, according to comments from
President Montezemolo at the recent Frankfurt Motor Show we
are expecting to reach a 2007 target of over 150 cars. We
have seen already how important the Asian markets are to
Ferrari as Japan is now one of our biggest markets on a
global scale. In China, the arrival of our Formula 1
colleagues for the Grand Prix is crucial because the Chinese
people are definitely very enthusiastic about our company.
Recently, ten thousand people came to the Shanghai circuit
back in June for the Ferrari Festival, which featured the
FXX, and also F1 cars giving people the chance to experience
F1 outside the Grand Prix weekend. China is very open to the
idea of F1 and the fans are particularly keen on Ferrari.
One should not forget that last year's Chinese Grand Prix
was an historic event in the context of Ferrari as it was in
Shanghai that Michael Schumacher recorded the last of his 91
victories in Formula 1, and his 72th with the Scuderia. For
us this weekend's race will be a way for Ferrari in China to
celebrate a successful year."
The company aims to build on that success, bringing new
products onto the buoyant market here. Again, as the
President said at Frankfurt, "China is becoming much more
important than ever for us." Ferrari has thirteen
dealerships in China, but since the end of 2006 what has
changed is that the company has now created Ferrari's
Asia-Pacific Division. "President Montezemolo set up a
special task force to run our business over two continents:
Asia and Australasia, so that from New Zealand to South
Korea, the headquarters for Ferrari are in Shanghai and that
is another reason why this race is particularly important
for us," says Bonciani. "You can say that, in a way, this is
our "hometown" race. Ferrari's Asia- Pacific division
includes, Australia, New Zealand, Japan, South Korea, China,
Malaysia, Indonesia, Taiwan, the Philippines, Hong Kong,
Macau, Singapore, so it covers a very big area and currently
represents twenty percent of the company's total business
and this is definitely going to increase in the near future.
It is certainly the area of the globe with the greatest
potential for growth."
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