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Celebrating 60
years of collaboration between Shell and Ferrari, the mighty
'Circuit' advert by Antoine Bardou Jacquet (Partizan) will
be rolling out across the world's television screens. The
month-long shoot saw Antoine and the team, led by producer
David Stewart, travelling to Rome, Monaco, Rio, Sydney, New
York and Hong Kong. The finally crossed the finish line at
The Mill, London, where the film was post-produced.
The partnership
of Shell and Enzo Ferrari in fact dates back to the 1930s.
Shell was the logical choice to provide the fuels and
lubricants when the first Ferraris were produced in the
1940s. The two companies were partners from the dawn of
Formula One. Since then, Ferrari and Shell have cemented one
of the most successful technical partnerships in the history
of the sport.
Shell and
Ferrari established their current relationship in 1996,
which ushered in one of the most successful periods in
Ferrari’s long Formula One history. Over the last decade,
Shell made important contributions to one of the key factors
behind Ferrari’s on-track success – reliability. And, in
2005, Shell renewed its commitment to Formula One’s most
successful team through to the end of 2010.
Although the
Formula One World Championship was launched in 1950, it was
to be one year before Ferrari celebrated its first victory.
José Froilán González won at Silverstone in 1951 driving a
Ferrari 375. From the beginning, Shell products contributed
to Ferrari’s success of Ferrari by supplying the optimal
fuels and lubricants to run at high speeds. Enzo Ferrari
later summed up the long-standing partnership: 'The people
at Shell were always aware of the great importance of the
experience gained in motor racing, and that is why the
company achieved such exceptional results.'
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The month-long shoot saw Antoine and the team, led
by producer David Stewart, travelling to Rome,
Monaco, Rio, Sydney, New York and Hong Kong. The
finally crossed the finish line at The Mill, London,
where the film was post-produced. |
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|
 |
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Celebrating 60 years of collaboration between Shell
and Ferrari, the mighty 'Circuit' advert by Antoine
Bardou Jacquet (Partizan) will be rolling out across
the world's television screens. |
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Today, the
spirit of the partnership remains strong. ‘We’ve found the
right formula for Ferrari as a technical partner,’ explained
Juan Carlos Perez, Vice President of Global Sponsorships for
Shell Brands International AG. ‘Shell is at the very heart
of Ferrari’s performance, on track and on the road, with
Shell V-Power fuel and Shell Helix oils developed with
Ferrari. Shell engineers and technicians work side-by-side
with Ferrari to ensure that the team has the very best
portfolio of fuel and lubricants products available for
every competitive situation.’
Not only does Shell develop V-Power and Helix for Scuderia
Ferrari in Formula One, but it also provides full analytical
services at every race. A team of Shell experts staffs the
Shell Track Lab, a trackside laboratory embedded in the
Ferrari team compound. The Shell Track Lab’s constant
testing of fuel and oil in the Ferrari Formula One cars
ensures that the drivers are able to get the best
performance on the track.
Off the track, the new Ferrari F2007 F1 car further
demonstrates the pivotal role that Shell plays in Formula
One. Since May 2005, when the Ferrari development programme
began, Shell engineers worked alongside Ferrari to gained a
deep mutual understanding of the characteristics of the new
generation of V8 engines and ensure that the design is
optimised for performance and reliability.
Watch the
Video
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