At the Assen
Grand Prix this weekend the Fiat Yamaha Team will be
proposing new bike liveries inspired by the Fiat 500, the
car that will be presented on 4 July in Turin at an
extraordinary international event. This is the first change
of livery made by Fiat Automobiles Spa, the Team’s title
sponsor, within its sponsorship contract.
The new livery is the work of Drudi, a highly regarded
MotoGP sector designer, and derives from research into the
discography of the Fifties (the first Fiat 500 came out in
1957), starting from an in-depth study of the record sleeves
of the period. These were the years of the economic boom,
the twist, rock’n’roll, the first electric guitars, Elvis
and Italy’s Rita Pavone with her “Geghegè”. It was an
exhilarating period that saw the Fiat 500 right in the front
line, a veritable icon of the times presented in Turin on 4
July 1957. It also marked the culmination of Fiat’s post-war
renaissance. On 4 July 2007, exactly 50 years on, again in
Turin, the icon’s heir will take its bow before being
marketed immediately afterwards. At the Assen GP, Fiat
Yamaha Team bikes will be “dressed” in a livery designed on
purpose to celebrate this event.
“We kept team and drivers in the picture as the project
developed”, says Drudi. “The final result with all those
cheerful, sunnily entertaining pastel colours has excited
everybody”. And colours like blue, light blue and pink, so
typical of the record sleeves of the period, mixed with the
three colours of the Italian flag, will feature on Fiat
Yamaha Team bikes.
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The new livery is the work of Drudi, a highly
regarded MotoGP sector designer, and derives from
research into the discography of the Fifties (the
first Fiat 500 came out in 1957), starting from an
in-depth study of the record sleeves of the period. |
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At the Assen Grand Prix this weekend the Fiat Yamaha
Team will be proposing new bike liveries inspired by
the Fiat 500, the car that will be presented on 4
July in Turin at an extraordinary international
event. |
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In addition, certain details are inspired directly by the
Fiat 500: for example, the “500” logo will appear on the
sides of the two bikes, while the fuel tank will carry an
exact reproduction of the mileometer fitted on the new Fiat.
Finally, the fairing will display the famous “logo and
moustache” group which the new car has inherited from its
forebear.
The bikes of Valentino Rossi and Colin Edwards will only
differ in a number of intriguing details: the “heart” which
appeared on the Pesaro rider’s helmet in the Mugello GP will
be present just under the saddle, while an image of Edwards
in rockabilly version will appear on the Texan’s bike. The
track suits and helmets of the two riders will evoke the
spirit and themes of the new liveries which will be used by
both riders of the Fiat Yamaha Team right from the first
practice sessions on Thursday 28 June.
Underlying this original initiative organised by the Fiat
Yamaha Team is the fact that Fiat Automobiles wishes to get
closer to bike fans through projects related to creativity
and design, communicating above all with the younger
enthusiasts who follow the Moto Gp championship with the
most passionate attention.
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