SYSTEM 3

17.03.2007 FERRARI LICENCES CHALLENGE COMPUTER RACING GAME TO SOFTWARE FIRM SYSTEM 3

Ferrari and System 3 have announced today the signing of the official videogame rights to the Ferrari Challenge series, in a deal which will see the Australian computer software company publish Ferrari licensed games for Nintendo's Wii and DS, and Sony's PlayStation 3 and PSP.

In a statement, System 3 said it will first launch a cutting-edge racing game across these platforms based on the Ferrari Challenge series featuring real cars, real tracks and true Ferrari racing dynamics. And, it'll debut on the PlayStation 3, as "the game has been developed to maximise the technology in the new console format such as a 16-player feature rich simultaneous online mode with elements not yet seen in any race game to-date." The PSP and DS versions on the other hand will feature 4-player wireless play, while the Wii version will support the console's unique controller possibilities, "including control by a Wii steering-wheel."

System 3's CEO, Mark Cale, said, "Video games and racing have been my two passions during the twenty-five years that I’ve been in the business. Finally the two have collided and I’m immensely proud to be bringing the Ferrari Challenge to market this year."
 

FERRARI F430 CHALLENGE

In a statement, System 3 said it will first launch a cutting-edge racing game across these platforms based on the Ferrari Challenge series featuring real cars, real tracks and true Ferrari racing dynamics.

FERRARI F430 CHALLENGE

Ferrari and System 3 have announced today the signing of the official videogame rights to the Ferrari Challenge series, in a deal which will see the Australian computer software company publish Ferrari licensed games for Nintendo's Wii and DS, and Sony's PlayStation 3 and PSP.


"We have invested in the best development talent in the industry and I’m confident that the game will be even more impressive than the license," he added Mark, who also races Ferraris.

Ferrari’s Katia Bassi, who is the head Head of Licensing, commented, "Mark has been a highly valued customer of Ferrari for over twenty years during which time we have developed a special relationship including System 3 becoming a sponsor of our 60th birthday anniversary road tour and celebrations. We know that the Ferrari Challenge is in good hands as Mark himself is an experienced Challenge series driver, giving him a unique insight into translating the technical aspects of our engineering to the medium of video games."
 

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