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As part of its
strategy to interact with web users in the development
of the Mi.To, Alfa Romeo has conducted an online
campaign to choose the design of the logo that will
adorn the new sporty coupe's tailgate. Choosing from a
series of alternatives, visitors to the voting site were
able to choose the design that they preferred the most
and the claimed result was unveiled earlier this week.
The
nameplate contest follows on from a competition that was
recently held to decide the name of the new car, with
public voters again able to choose a title of their
choice, an initiative that harked back to the famous
contest held to christen the Duetto. However, the
eventual winning name in that competition, 'Furiosa',
was almost immediately discarded, and Alfa Romeo instead
settled on Mi.To which they believe offers a mixed blend
of Milan and Turin, two cities closely associated with
the new car.
Alfa Mi.To is the first car created since the 8C
Competizione, Alfa Romeo’s icon of style and technology, and
it borrows some of the latter’s characteristic traits: the
particular shape of the side glazing outlined by ‘open’
unframed windows, the three-lobed motif that distinguishes
the front bumper, the shape of the headlights and the LED
tail lights. In addition, the interiors are the ultimate
expression of “made in Italy” style, a driver and passenger
compartment which is welcoming yet sporty, with top-quality
materials and the closest attention to detail. The greatest
thought has also gone into defining the measurements and the
result is a compact and dynamic shape: the Alfa Mi.To is
4.06 metres long, 1.44 metres high and 1.72 metres wide.
Furthermore, great performances are guaranteed by a choice
of 4 engines, all turbocharged (petrol and diesel), that
currently range from 90 hp to 155 hp, and the range is due
to be developed further with even higher power ratings.
Performance and handling have been studied and optimised to
provide maximum driving pleasure in complete safety.
Alfa Mi.To, in fact, offers true Alfa Romeo sporting ride,
featuring contractive suspensions - standard on all
specifications and engines - that considerably reduce roll;
and maximum active, passive and preventive safety, as is
demonstrated by the standard VDC stability system and a
vehicle structure that is already designed to obtain the top
EuroNCAP rating in the future.
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