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As part of its on-going network
restructuring and business development
plans, Alfa Romeo UK has recently appointed
two new suppliers to help the company set
class leading standards of quality and
efficiency across its Approved Dealer used
car remarketing programme. |
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As part of its on-going network restructuring and
business development plans, Alfa Romeo UK has recently
appointed two new suppliers to help the company set
class leading standards of quality and efficiency across
its Approved Dealer used car remarketing programme.
Paragon Fleet Solutions has taken on all elements of
defleeting, refurbishing, storing and transportation of
ex-management, demonstration and rental vehicles for Alfa
Romeo. Paragon will be working very closely with JTK
Remarketing which has also been newly appointed to provide a
web based remarketing system for dealers to source used
vehicles directly from Alfa Romeo.
Paragon will be operating a facility at Upper Heyford in
Oxfordshire to handle Alfa Romeo returns, where it will
carry out all necessary inspections. Returned vehicles will
then be refurbished to a forecourt-ready standard before
being entered onto the new Alfa Romeo dealer remarketing
system operated by JTK.
Dealers will have access to all available used Alfa Romeo
vehicles through the JTK system, with accurate mileage,
condition, colour and specification details displayed
alongside the wholesale price. As well as supplementing
their used car stock through this central resource, dealers
can search the database for specific used cars requested by
customers, ensuring they don’t miss out on a sale. Dealers
can also put their own part-exchange or over-age stock onto
the system to offer for sale throughout the Alfa Romeo
network. All dealers pay is a flat buying or selling fee for
the sale or purchase. From Alfa Romeo’s perspective, JTK’s
powerful inventory management module enables it to track the
status of all elements of the de-fleet process, to ensure
vehicles are moved through the pipeline quickly and
efficiently.
“Paragon and JTK have a strong track record in the
remarketing sector, and together they provide us with a
highly professional approach to managing our central used
stock of cars,” explained Simon Wheeler, Used Vehicle
Remarketing Manager.
“From a dealer perspective, the
network has easy access to a fast changing stock of used
vehicles that are forecourt-ready. By achieving a consistent
level of preparation and vehicle condition, dealers can have
the utmost confidence to buy used cars online without seeing
them first,” he added.
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