Mohammed Kandeel (left), vice-president, sales and marketing, and Hussein Adra, marketing manager, both of Alfardan Sports Motors Company; and Christiaan Barnard (right), tenant co-ordination manager, The Pearl-Qatar, attended the ceremony. The most recent car launch in Qatar by Alfardan Sports Motors Company was the Maserati GranTurismo which was presented on 28th November 2007 during a glamorous evening at the Ritz Carlton Hotel with a press conference followed by a gala dinner attended by Sports Motor Company guest and Maserati enthusiasts'.

Alfardan Sports Motors Company, a member of Alfardan Group and exclusive Ferrari and Maserati importer in Qatar has taken possession of its new Ferrari and Maserati showroom located in the heart of The Pearl Island.

Mohammed Kandeel, vice-president, sales and marketing, and Hussein Adra, marketing manager, both of Alfardan Sports Motors Company; and Christiaan Barnard, tenant co-ordination manager, The Pearl-Qatar, attended the ceremony.

The new showroom will epitomise new standards of luxury and elegance and will house an assortment of the Ferrari and Maserati models for sports luxury motor enthusiasts.

The showroom also showcases a new Ferrari Licensed Boutique and the first ever Maserati Boutique. The boutiques will offer latest trends branded accessories and lifestyles products. The outlets will be designed in accordance with the international standards of Ferrari and Maserati. The new showroom will be formally inaugurated later this year.

Kandeel said, "We are very pleased to see that we are getting ever closer to achieving our first step within our expansion plans for the year 2008. This new showroom is a testament to our pledge of growth which we have strictly abided by since the inception of our company and we are confident that this year would hold several other successful milestones."

The company recently achieved highest sales per capita of Ferrari cars worldwide, accomplishing 120% sales growth rate over the past three years. The company witnessed a 29% increase in Ferrari sales in Qatar from 2006 to 2007 and is looking into new growth prospects for 2008.

The company has bagged Sprint Ferrari Importer of the Year for 2006 and inaugurated the first ever Ferrari Boutique in Middle East and North Africa, in its showroom located on Grand Hamad Street. Last year has been an equally bright year for both Ferrari and Maserati following Ferrari's 60th global anniversary and the introduction of Maserati's new jewel, Maserati GranTurismo, which spurred huge response and sales across the globe.