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After months of
speculation by Indian fans, rumour will
become reality tomorrow as two Ferrari 612
Scagliettis set off from Mumbai on an 74-day
‘Magic India Discovery’ tour, supported by
long-time technical partner, Shell. |
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The 13,000-kilometre road
trip, which will navigate India in an
anti-clockwise direction, is the fourth in a
string of successful Gran Turismo tours
developed by Ferrari; these include tours of
China with the 612 Scaglietti (top) and
America with the 599 GTB Fiorano (above). |
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After months of speculation by Indian
fans, rumour will become reality tomorrow as two Ferrari
612 Scagliettis set off from Mumbai on an 74-day ‘Magic
India Discovery’ tour, supported by long-time technical
partner, Shell.
The 13,000-kilometre road trip, which
will navigate India in an anti-clockwise direction, is the
fourth in a string of successful Gran Turismo tours
developed by Ferrari to expand the Prancing Horse brand
beyond its traditional fan base. As with previous
endeavours, Shell is on board as a major supporter and will
stage several special events along the way as testament to
the strong technical partnership that exists between the two
companies.
Shell Global Sponsorship Manager, Regula
Bleuler will join the tour: “Shell is thrilled to be
supporting the Ferrari ‘Magic India Discovery’ tour. Our
technical partnership with Ferrari is one of the oldest and
most well-known in Formula One, but what is often overlooked
is the depth of this relationship. Ferrari also uses Shell
V-Power road fuel and Shell Helix Ultra motor oil in the
development of engines for its magnificent GT cars, such as
the 612 Scaglietti.”
During the tour, the two Ferraris will
make guest appearances at Shell events in Mumbai, Bangalore,
Chennai and Delhi. At each location, Shell customers,
employees and partners will be able to experience the unique
sight and sound of this glorious flagship model first-hand.
The special livery is sure to turn heads across the country.
Over 60 Years of Shared Passion for
Performance
As early as the 1930s Shell was helping
Enzo Ferrari go racing, so it was a mark of esteem when
Shell was chosen to supply fuel and oils to the company he
founded in 1947. Today, Shell plays an integral role,
analysing and developing products for Ferrari racing and
road cars, with the aim of transferring learning to Shell
road products.
“Ferrari provides Shell with a
cutting-edge test bed for product development,” explains
Shell Technology Manager for Ferrari, Dr. Lisa Lilley. “But
we also share a common design philosophy. Neither party is
willing to accept the status quo - we both seek to push the
boundaries of development. This definitely creates an
exciting working environment!”
Shell’s activity with the Ferrari Gran
Turismo department is wide-ranging, covering fuels, engine
lubricants and transmission fluids. The demanding
performance engines provide a perfect testing ground for
changes and improvements to Shell road products. Ferrari’s
approval and endorsement is an important quality target. In
return, Shell provides Ferrari with equally important
insight into fuel and lubricant development trends so that
its cars, which by nature have a longer lifespan than
conventional cars, will run at their optimum level on the
products of tomorrow.
Shell V-Power road fuel
“Recently, our technical partnership with
Ferrari contributed to the development of Shell V-Power road
fuel,” says Dr. Lilley. “We use Ferrari to test new
technologies under the most extreme and controlled
conditions. Knowledge is then transferred into our
commercial programmes, to ensure our customers always
benefit from the latest advancements.” The latest version of
Shell V-Power road fuel contains an advanced Friction
Modification Technology. Targeting the piston rings, the
technology is designed to help the engine turn more freely,
unlocking valuable energy and helping improve horsepower.
Formulated with powerful cleansing agents, the fuel is also
designed to help prevent power-robbing deposits from forming
on inlet valves and injection systems, with the aim of
enhancing responsiveness.
Shell Helix Ultra motor oil
“Engine oil is critical,” Dr. Lilley
explains. “The lifeblood of the engine, its job is to help
keep the engine clean, protect the moving parts from
mechanical wear, reduce friction and power loss, and to cool
the engine. Shell Helix Ultra contains active engine
cleansing agents to help prevent the build-up of dirt to
ensure optimal engine performance.” Shell’s deep technical
partnership with Ferrari is an essential part of its overall
design and development strategy. A combination of Shell
V-Power road fuel, Shell Helix Ultra motor oil and other
products like Shell Spirax gearbox oil and Shell
transmission fluid, give all Shell customers, including
Ferrari, a complete package of engine care.
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