|
Ferrari has officially premiered in North America the 2008
612 Scaglietti, the model used to inaugurate the new
One-to-One Personalisation Program is now being presented at
the New York Auto Show. |
|
|
|
|
Ferrari has officially premiered in
North America the 2008 612 Scaglietti, the model used to
inaugurate the new One-to-One Personalization Program of
the company now being presented at the New York Auto
Show.
Ferrari intends to allow every client to fully personalise
this flagship model, courtesy of a wide array of new content
as well as the options available through the Carrozzeria
Scaglietti Programme. In fact, a special dedicated “atelier”
area has been set up at the factory, where clients can put
together their own bespoke 612 Scaglietti accessory by
accessory, detail by detail. In exactly the same way as they
would at an haute couture fashion house, owners can choose
details and materials they want for their car in
consultation with the Ferrari experts who will actually
build it to their exact specifications and tastes.
Clients will be assisted in making their selections by
dedicated Programme consultants who can help them at every
stage of defining their car’s specification. All of these
unique new 612 Scagliettis will be built in a dedicated
assembly area at the Maranello factory.
The 612 Scagliettis being used to launch the One-to-One
Programme incorporate a series of technical evolutions that
reflect the Ferrari philosophy of constantly introducing
innovations in each model. Most notably, the V12 flagship
now boasts an electrochromic panoramic roof which covers the
entire top of the cabin. The electrochromic glass can be
changed at the touch of a button to adjust the levels of
sunlight allowed into the cabin. This solution was developed
in close collaboration with Saint Gobain, a partner with
whom Ferrari has most recently developed a similar highly
innovative solution for the Superamerica.
In addition to its electrochromic roof, the 612 Scaglietti
also sports the aptly named SuperFast gearbox which delivers
an exceptional gear-shifting time of 100 milliseconds and a
reduced inertia clutch to enhance the engine’s
responsiveness still further. The iconic Ferrari manettino,
now featured on the entire range, has also been added to the
steering wheel. The Company’s sporting history is
represented at the Park Avenue Showroom by the 430 Scuderia,
an extreme model voted “Dream Car of the Year” by the
authoritative British car magazine Top Gear.
Ferrari in North and South America
2007 was the 15th consecutive year of growth for Ferrari
North America with 1,762 cars delivered in the United States
and Canada and a further 90 in Central and South America,
amounting to 1,851 Ferraris altogether. This figure
represents 30% of Ferrari’s total sales worldwide, making
North America the company’s largest market. Sales were also
up 8% on the previous year’s figures for the North, Central
and South American market.
There are 45 dealerships in Ferrari’s American network: 32
are in the United States, 4 in Canada and 9 in South
America. The North American dealership network has invested
$70 million over the last three years in upgrading its
infrastructure while a further $30 million will be spent in
2008. California is the largest of the North American
markets, accounting for 27% of sales. It is followed by
North East (16%), Florida (11%), Texas (7%) and Chicago
(6%). The leading South American markets are Brazil, Mexico,
Venezuela, Chile and Argentina.
Ferrari North America enjoys an exclusive relationship with
its clients and enthusiasts, which has been further enhanced
by the introduction of a vast range of services and events
over the last few years. These include the Ferrari
Challenge, which celebrates its 16th edition this year and
offers F430 Challenge owners no less than seven different
opportunities to race their cars in the course of the year.
In 2008 The Ferrari Challenge races will be held in Florida,
Georgia, Northern California (both at the Infeneon and
Laguna Seca tracks), Quebec and New Jersey.
Since 2006 Ferrari North America has also been organizing
the Ferrari North America Driving School, which is based at
the Mont Tremblant circuit in Quebec. Course participants
are given the opportunity to learn various driving control
techniques to ensure they fully enjoy their car at the peak
of its performance in an environment in which safety remains
the absolute priority at all times.
Ferrari Financial Services was also introduced to the United
States in July 2007. The company was created to acquaint
Ferrari clients to a new world of services, including but
not limited to financing options, which utilize a wide range
of personalized flexible programs.
|