Ferrari’s new ’One-To-One’ personalization program was launched on the 612 Scaglietti. This program allows the client to fully personalize his or her car, courtesy of a wide array of new content and options.

China Premium Lifestyle Enterprise, Inc's Auto Italia Limited division has launched Ferrari’s revised flagship model, the 612 Scaglietti ’One-To-One’, in its Causeway Bay, Hong Kong, showroom; more than 200 customers and members of the media attended the event, together with Hong Kong’s Consul General of Italy as well as the Italian Trade Commissioner.

The car on display was the model being used to inaugurate Ferrari’s new ’One-To-One’ personalization program, the 612 Scaglietti. This program allows the client to fully personalize his or her car, courtesy of a wide array of new content and options. Owners can choose details, materials, flourishes, finishes and accessories that suit their own tastes.

"The way owners can now commission their new Ferrari accessory-by-accessory, detail-by-detail, in exactly the same way they would at an Haute Couture Fashion House, perfectly suits the wants and needs of our most discerning clients," said Richard Lee, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. Mr. Lee continued, "As a reflection of the confidence our customers place in Ferrari, we already had several orders for the new flagship model before the launch and another client placed his order with us within minutes of the car being unveiled!" First deliveries of the revised 612 Scaglietti ’One-To-One’ begin in Hong Kong in July, priced from HK$4,288,000 (US$550,000).

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, which it markets to its already established base of wealthy Chinese individuals.