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Ferrari seeking to expand its business in
the Gulf region has opened its regional
office in the Dubai Airport Free Zone. |
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Ferrari
seeking to expand its business in the Gulf region has
opened its regional office in the Dubai Airport Free
Zone. 'The move to open a regional office in Dubai is
natural and coincides with the rapid growth in the UAE
and the entire region, said Edwin Fenech, General
Manager, Middle East & Africa, Ferrari.
'Taken Dubai Airport Free Zone as the base for our
regional office matches logically with the presence of
state-of-the-art facilities and quality services second
to none, it is phenomenal with nothing like it, said
Fenech. 'Sales have been in the double-digit range for
the past few years, promoting more international brands
manufacturers to increase their presence in the UAE.
'The UAE is
considered to be one of the most exciting markets for the
international automobile industry. The Gulf which accounts
for less than 1% of the world's population, is especially
important for luxury carmakers, because it generates demand
for the most expensive cars, which have the widest profit
margin,' he added. Customers in the Gulf wanted to have the
latest and greatest product as soon as it is out on the
road, they are fashionable,' he added. Oil prices and high
per capita are helping to support our sales in the region.
Dr. Mohammed Al Zarouni, Director General, Dubai Airport
Free Zone, said, 'We are quite pleased to have the world's
automobile manufacturer Ferrari on board. We shall spare no
effort to assure them our support and back their growth
strategy in everyway. 'The presence of Ferrari brand in
Dubai Airport Free Zone is no doubt a value added factors
along with other Motors offices in the Free Zone including
Audi, Porsche (Jet engines) and Isuzu, said Al Zarouni.
'According to the latest statistics, more than 365 companies
are actively involved in trading of motors vehicles related
items, this gives an indication of how strong this market
is. Ferrari, one of the world's iconic sports cars brands
will enjoy successful run in the UAE's exciting markets'.
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