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The latest Prancing Horse GT was revealed to
the world for the first time at 11.00 this
morning on the www.ferraricalifornia.com in
a series of three photographs. |
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The latest
Prancing Horse GT was revealed to the world for the
first time at 11.00 this morning on the
www.ferraricalifornia.com in a series of three
photographs.
The new Ferrari California won't, however, be officially
unveiled until October 1st next at the Paris Car Show.
However, it will be revealed bit by bit to enthusiasts
on a special dedicated site (accessible also via the
www.ferrariworld.com official site) between now and
then.
The www.ferraricalifornia.com site has been up and
running under the ferrarigtcountdown name since last
Friday and, purely on the strength of word of mouth
between Ferrari fans on the web, it attracted over
60,000 hits from all over the world in just one weekend.
A total of 15% of these have already registered to
ensure that they will be kept informed by email of the
new revelations about the car between now and its
virtual road tests.
The site launch immediately attracted worldwide
attention: most of the first 60,000 visitors were
American, followed by Italians and then enthusiasts from
other European countries. The site also received a large
number of hits from China, Japan and the Asia-Pacific
region in general.
Having first showcased the sound of the Ferrari
California's new 8-cylinder engine, the sensory journey
of discovery continued today with the publication of the
first three photographs of the car which provide a
tantalising glimpse of its style. For now enthusiasts
will have to content themselves with poring over one ¿
front, one ¿ rear and one side view photograph. However,
over the next few weeks, new photographs will be posted
of the cabin and the other details that make this car as
unique every Ferrari.
Needless to say, the Ferrari California is brimming with
technological innovations and the
www.ferraricalifornia.com will be the site to watch to
keep abreast of revelations of every last detail of the
new car before it is unveiled "in the flesh" at Paris.
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