Ferrari's sales in Australia are climbing, highlighted by the fact that while the sector in which it competes sales dropped by 39 pct in July, Ferrari sales climbed by 37 pct, customers showing a clear preference the Maranello sports cars.

Ferrari is not only beating Porsche on the race track – Ferrari beat Porsche in the classic Spa 24 race at the weekend (2-3 August 2008) and the F430 dominates the FIA GT2 World Championship – but the Italian legend is also beating the Germans in Australian car showrooms, with Ferrari out selling the Porsche 911 in July, according to figures revealed yesterdya (5 August 2008) by VFACTS.

The Australian market performance of Ferrari is further highlighted by the fact that while the market sector in which Ferrari competes sales dropped by 39 per cent in July, Ferrari sales climbed by 37 per cent, showing a clear preference for Ferrari sports cars.

“The Porsche 911 is the traditional sales benchmark in this category, something it achieves with a wide range of models and versions covering a broad spectrum of the market,” says Kevin Wall, General Manager of the Australian Ferrari importer, European Automotive Imports. “For Ferrari, with its narrower range of models and versions, positioned at the top end of price spectrum, to overhaul the 911 is a significant achievement and to do this in a market sector that has seen a sharp down turn in sales further highlights the strength of Ferrari sales in Australia. It also explains why Australian demand continues to run ahead of Ferrari’s ability to supply.”

The July VFACTS figures show that between them, Ferrari and Maserati took more than 35 per cent share of the top market sector, showing that Australian car buyers are being increasingly enamoured with the style, exclusivity and performance of the leading Italian car marques.