Celebrities to attend the unveiling in Santa Monica included the film director Michael Mann, actor Jon Lovitz and actresses Mena Suvari and Brittny Gastineau (above).

The Ferrari California world premiere ended late last night with more than 1,000 guests from all over the world taking a look at the new convertible sports car, and for the first time in the brand's history, there was a double unveiling with the car being presented in Los Angeles as well as in Maranello.

While Ferrari President Luca di Montezemolo and former Scuderia driver Michael Schumacher, together with the current F1 drivers Kimi Raikkonen and Felipe Massa, were unveiling the California in Maranello, at the private airport of Santa Monica, where the US-American presentation was held, the new Ferrari California came under the hammer for 520,000 USD at a charity auction.

Arnold Schwarzenegger, the former film star and now Governor of California, made a brief appearance at the event to commend Ferrari for their commitment in supporting After-School All-Stars, an association that engages middle-school kids in activities that increase confidence and encourage success in all areas of their lives, to which the auction's earnings will be donated.

Celebrities to attend the unveiling in Santa Monica included the film director Michael Mann, actor Jon Lovitz and actresses Mena Suvari and Brittny Gastineau. Meanwhile in Maranello Michael Schumacher, involved in the development of the new Granturismo from Maranello, underlined the sporty qualities and flexibility of the new California. In another first, as well as the dual presentation of the Ferrari California on two continents, the event was broadcasted live over the internet on the dedicated microsite, www.ferraricalifornia.com.