16.10.2008 FERRARI DELIVER 500TH CAR IN CHINA

FERRARI 612 SCAGLIETTI
FERRARI 612 SCAGLIETTI

Ferrari APAC CEO Marco Mattiaci, Mr. Lu, the 500th Ferrari owner in China, Ferrari F1 racer Felipe Massa and Mr. Jean Todt.

In the harvest season of Fall, Ferrari, Italian top luxury sports car brand, celebrates its 500th owner in China during the Shanghai GP F1 week. Mr. Jean Todt, President of the Board of Directors of Ferrari Asia Pacific and Mr. Marco Mattiacci, CEO of Ferrari Asia Pacific attended the car delivery ceremony held in Ferrari Shanghai showroom with over 60 journalists from all over China. The 500th Ferrari owner in China, Mr. Lu, is the President of a famous Shanghai investment company and long-time F1 fan.

The highlight of the car delivery ceremony appeared when the "mysterious guest"- F1 Ferrari racer Felipe Massa made the appearance at the event site, bringing a sensational pleasant surprise to the owner and media. With a string of engine sounds, Massa slowly drove out a blue Ferrari 612 Scaglietti OTO, and personally delivered it to Mr. Lu. This symbolizes a historical milestone of Ferrari in China since its formally established operation in Aug 2004.

Mr. Mattiacci commented, "With over 60% of market share in the luxury sports car segment and through various creative customer relationship programs, Ferrari has established a solid loyal customer base in China and become increasingly popular. The number '500' not only demonstrated what the prancing horse has achieved in China but also indicates the beginning of a new journey, when Ferrari will speed up its pace in this market."

Mr. Lu expressed his deep gratitude to Ferrari for this unforgettable car delivery ceremony. He feels each Ferrari is a piece of exquisite moving art standing for uniqueness and exclusivity. As this car is a birthday gift for his wife, Mr. Lu believes his wife and the whole family will enjoy the ultimate fun and passion from this new 612 GT. When been asked what his next Ferrari is, he smiled and said "Ferrari always delivers surprises and I am looking forward to the next surprise from Ferrari."
 

© 2008 Interfuture Media/Italiaspeed