Ferrari is conducting an sensitisation campaign as far as wholesale trade and organised trade is concerned, to combat the phenomenon of product piracy harming the brand of the Prancing Horse.

New measures by the court of Milan has granted Ferrari's request and consider products as counterfeit (in particular car models) made in red or reproducing the famous red-white livery used by Ferrari's Formula 1 single-seaters, also when there is no official logo or just in part and the model is pure fantasy with no reference to an actual Ferrari model.

Due to these innovative measures as far as protection of intellectual property in Italy is concerned, it was possible to sequestrate in just one day around 50,000 counterfeit models in supermarkets, with some important chain stores amongst them. Because many fans want to purchase models of the Formula 1 World Champion single-seater Ferrari is contacting the most important resellers, urging them to prove the products' official provenance. Meanwhile the compensation claims of Ferrari SpA, as far as counterfeit product are concerned, precede.

The Ferrari Store development program in the most important cities in the world precedes. Today there are 25 shops. In the year 2008 the shops in Singapore, Miami, Honolulu, Johannesburg, Venice Airport and San Francisco have been opened. In the next weeks the prestigious Ferrari Store in London's Regent Street will open its doors.

The shops are franchise based - except the Ferrari Store in Maranello, which is directly managed by the Company and was the first official shop, opened in the year 2002. In the next year Ferrari Stores will be opened in Dubai, Jeddah, Bahrain, Florence and New York. Very important are also the online Ferrari Store's activities (www.ferraristore.com) which already has 100,000 registered users in 65 countries on five continents.

The Ferrari Store's concept reflects the two souls of the Prancing Horse: exclusivity, technology, innovation on one side and passion and competition on the other - always with the highest quality standards and attention for the smallest details. The targets are the clients of the Prancing Horse, the fans and children - many special items are on offer for all of them.

These offers include licensed products such as models from Mattel, Puma sportswear, Panerai watches, Marcolin glasses, Motorola and Vertu cell phones, Acer computers, Morris perfumes, Microsoft videogames and products , which have been developed especially for the Ferrari Store, leather goods, ties and accessories, outer clothing, goods, which are very often connected to events or new cars from the Prancing Horse: like the product line dedicated to the Ferrari California or the 16th Formula One World Constructors' Title, a series of accessories inspired by a print ordered by Enzo Ferrari in the 60, which can be found at Ferrari Stores all over the world.