Earmarked with Ferrari’s unique signature stylish cues, the Pininfarina-designed “Prancing Horse” California was launched today in Doha, the capital city of Qatar, under the gleaming eyes and wide acclaim of Alfardan Sports Motors Company’s clients and partners.   
  
This much-anticipated sports luxury coupé-cabriolet made its international debut at the Paris Motor Show flaunting its unique stylish and classic lines to an elite group of global automotive connoisseurs and enthusiasts.
  
The Ferrari California is an extremely innovative car whose philosophy takes its concept inspiration from the spirit and emotions of one of the great Ferraris of the past, the 1957 250 California, a superbly elegant open-top car designed for the track, which has, over the years, come to symbolise not only superior sportiness and performance but also exclusivity, craftsmanship and faultless sophistication.
  
"The Ferrari California is an exceptional sports car; combining top performance with premium features, this new model crowns our GT segment with cutting-edge technology that provides its driver with an extraordinary experience. Its specifications are the most advanced possible and its classic yet innovative design makes the California the top choice for every Sports car’s enthusiast," said Mr. Edwin Fenech, General Manager Ferrari Middle East & Africa.
  
"We, at Ferrari, are proud with our long-standing relationship with Alfardan Sports Motors Company; owing to their solid local knowledge, their inspiring vision, their international expertise and their top-class services, we have enjoyed a very successful partnership over the years and our brand has maintained optimum market share and positioning since it was launched in the market. We are confident that Alfardan Sports Motors Company will help us achieve similar outstanding results for California," added Mr. Fenech.