Grammy-nominated singing sensation Mika is the headline act at the UK launch of the new Fiat 500; he will perform at the exclusive showbiz and VIP gig at the London Eye on Monday January 21 .

Grammy-nominated singing sensation Mika is the headline act at the UK launch of the new FIAT 500 car. Mika, 24, will perform at the exclusive showbiz and VIP gig at the British Airways London Eye on Monday January 21.

The pop superstar will perform songs from his Life In Cartoon Motion album. The ticketed event – which starts at 6.00pm - will feature bands, DJs, top presenters and a fantastic light show as the Fiat 500 is unveiled at 8.00pm – exactly 500 hours into 2008.

The car will take a flight in a capsule on the London Eye and remain ‘airborne’ for two weeks as part of the event, devised and managed by Arc Worldwide.

Fiat UK Marketing Director Elena Bernardelli says: “We are delighted that an artist as popular and successful as Mika will headline the UK launch of our award-winning Fiat 500.”