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Following the dissolution of the joint
venture with Nanjing Auto, Fiat's now
unfolding plans will see them importing new
models into China this year, starting with
the Grande Punto, Linea and Bravo. |
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Italian
automaker Fiat plans to introduce three models in
imported units to Chinese market in 2008, the company’s
chief representative said.
"Fiat will
strengthen its operation in Chinese market by importing more
car models,” said Paolo Arpellino. “We are planning to
introduce three models in 2008. These models include Grande
Punto, Linea and Bravo.”
Fiat also plans
to locally produce Linea and Grande Punto China in 2009,
Arpellino said. The two models will be locally produced in
Fiat’s joint venture with Chery, according to a Beijing News
report.
"In the short
term, Fiat will have to rely on importing new models to
boost its operations in China,” said Duan Jianjun, Fiat’s
chief China Business Officer. “However, in the long run, we
will shift to local production business.”
In August last
year, Fiat and Chery has signed a memorandum of
understanding on a joint venture automaker. The joint
venture project, scheduled to operate in 2009, will have an
annual capacity of 175,000 units. Linea will be the first
Fiat models to be produced in the Fiat-Chery joint venture.
The model will be equipped with a 1.4 litre engine. When
imported to Chinese market, it will be priced at about RMB
200,000 ($27,400). The model will compete with Ford Focus,
Peugeot 307, and Buick Excelle in Chinese market.
"The annual
capacity of Linea and Grande Punto alone will exceed Nanjing
Fiat’s capacity of 30,000 units,” Duan said, adding that
“Alfa Romeo will also be locally produced in the joint
venture plant in the future.”
Report courtesy of Gasgoo
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