|
Following its Australian unveiling at the
Brisbane International Motor Show earlier
this year, the all-new Fiat Ritmo (as the
Bravo is known locally) is now in
Australia’s Fiat dealerships, providing a
new level of performance, style and Italian
flair in the small car market. |
|
|
|
Following
its Australian unveiling at the Brisbane International
Motor Show earlier this year, the all-new Fiat Ritmo (as
the Bravo is known locally) is now in Australia’s Fiat
dealerships, providing a new level of performance, style
and Italian flair in the small car market.
“Along with the
new Fiat 500, the Ritmo redefines Fiat’s position in the
Australian market,” says Edward Butler, General Manager for
Fiat cars in Australia. “In a market sector that rarely
offers customers cars that offer styling flair, the Fiat
Ritmo is a breath of fresh air that makes a statement as
strong as Punto and the new 500 in their market sectors.
“The Ritmo’s
style is supported by design and technology of real
integrity, from its five star EuroNCAP crash test rating to
its choice of two of the most advanced engines available on
the Australian market, as well as the Blue&Me communications
system a joint venture between Fiat and Microsoft that is
the benchmark for automotive telematics.”
“The Ritmo is
powered by two unique engines, the new 1.4 litre T-Jet Turbo
petrol engine that pumps out 110 kW and which offers the
ability to provide more acceleration literally at the press
of a button, and the acclaimed 1.9 litre JTD Multijet
diesel. Equipment levels are lavish and pricing is keen, so
the Ritmo will enable Fiat to take the next step up in our
growth plans for the marque in Australia. The Fiat Ritmo,”
says Mr Butler, “is a car that appeals to both the brain and
the heart, not to mention, with prices starting at an RRP of
$29,990 for a fully equipped Ritmo, the wallet, too.”
Initially Fiat
will offer four versions of the Ritmo in Australia, with
additional models to arrive in 2008, including self-shifting
gearbox versions. The two trim and equipment levels, Emotion
and Sport, are offered with a choice of the advanced 1.4
litre 110 kW T-Jet petrol engine and the 1.9 litre 110 kW
JTD Turbo Diesel, with prices starting with a recommended
retail price of A$29,990 for the Fiat Ritmo Emotion T-Jet.
Augmenting an
interior design founded on the fundamental pre-requisites of
class-leading space, exemplary build quality, and visual and
tactile sophistication, the new Fiat’s equipment
specification has been carefully considered to simplify and
enhance life on board. Interior trim is not just good to
look at; it also provides a wonderful tactile experience,
with different textures to delight on touch for interior
trim and upholstery.
Both Emotion and
Sport versions are fully equipped, offering electric windows
and exterior mirrors, cruise control, power steering, remote
central locking, an advanced audio system, AirCon, alloy
wheels and a host of other features as standard. As befits
its name, the Sport adds comprehensive performance
orientated equipment package, including rear spoiler;
sideskirts; Climate Control AirCon; sports pedals; front
sports seats with lumbar adjustment of driver’s seat;
leather sports steering wheel, gear lever and handbrake
knobs; sports upholstery, red brake callipers and 17” sports
alloys with 225/45 tyres.
The Sport
versions also come with the innovative Blue&Me integrated
telematics system developed in a joint venture with
Microsoft, which has proven so popular that more than 20 per
cent of Fiat vehicles sold in Europe are now equipped with
it. In simple terms, it offers hands-free system with
Bluetooth™ technology with steering wheel controls,
instrument panel with multifunction display, MP3 audio file
player from a USB port and SMS text reader. While right is
fully endowed with Italian ‘brio’ and spirit, it is also
supported by cutting edge design and development technology
that ensures that its beauty is also more than matched by
brains.
The new Ritmo,
using a name derived from the Italian word for rhythm was
created in just 18 months from design ‘freeze’ to
production. To achieve this record-breaking development
time, Fiat employed new, groundbreaking, state-of-the-art
Computer Aided Design (CAD) and Computer Aided Engineering
(CAE) systems of unprecedented power and complexity,
allowing the development of this new hatchback to be
undertaken almost entirely through virtual analysis and
engineering.
So sophisticated
is the computer software involved, that not only could
Fiat’s engineers simulate every aspect of the Ritmo’s
structural, dynamic, NVH and accommodation characteristics
to a level of unprecedented detail, but they were also able
to create a virtual production-line to ensure consistently
outstanding component and build quality.
The benefits of
these all-encompassing developments in virtual design and
engineering are clearly evident in every aspect of the new
Fiat Ritmo, from consistently high build quality and
class-leading passenger accommodation, to superior driving
dynamics, minimal NVH levels and, of course, outstanding
safety provision.
The new Ritmo
has been awarded a maximum 5-star rating for adult occupant
protection in the gruelling Euro NCAP crash test programme.
Achieving 5 stars for adult occupant safety, 3 stars for
child protection and a further 2 for pedestrian protection,
the new Fiat recorded 33 points, placing it among the
leaders of its category in terms of passive, active and
preventive safety.
The 1.4 litre
T-Jet 110 kW turbocharged petrol engine, makes its debut in
the Ritmo. This is the second example of a new family of
turbocharged petrol units developed by Fiat Powertrain
Technologies to combine the sporting performance and low NVH
characteristics of a petrol engine with fuel economy
comparable to a diesel unit and CO2 emission levels which
readily comply with increasingly stringent European
regulation.
Through cubic
capacity downsizing allied to the adoption of the smallest
possible turbocharger, Fiat’s responsive new 110 kW 1.4
litre T-Jet engine combines performance equal to or better
than a conventionally aspirated 1.8/2.0 litre petrol engine,
but with a reduction of between 10% and 20% in fuel
consumption and emissions. The T-Jet engine offers an
‘overboost’ button located on the centre console in Sport
versions, will deliver an impressive 230 Nm at 3000 rpm,
endowing the Ritmo with a 0-100 kmh acceleration time of 8.2
seconds and a top speed of 208 kmh. Notwithstanding such
lively performance, this superbly responsive powerplant will
still return 7.1 l/100 km in the combined cycle and restrict
CO2 emissions to just 167 g/km.
The 110 kW 1.9
litre MultiJet unit in the new Ritmo boasts an impressive
305 Nm torque delivered at just 2000 rpm, allowing
acceleration from 0-100 kmh in just 9.0 seconds and a top
speed of 209 kmh, whilst returning a fuel consumption of
less than 5.6 litres in the combined cycle.
With a 5-star
Euro NCAP safety rating to its name, the new Fiat Ritmo
builds on an already impressive safety portfolio with the
full range of braking, traction control and stability
systems available on the market today: ABS anti-lock brakes,
complete with electronic brakeforce distribution, ASR to
limit wheel spin during acceleration, MSR to modulate engine
brake torque whilst changing down, and a sophisticated ESP
to control vehicle stability through bends, which includes
hydraulic brake assistance and a Hill Holder function to
facilitate smooth hill starts.
“The new Fiat
500 not withstanding, the Fiat Ritmo is probably the most
important car that Fiat will launch this year,” says Edward
Butler. “It launches Fiat into a key market sector, one
which not just contains some of the key models in the market
as a whole, but also which, as the market downsizes in
response to environment issues and fuel prices, is becoming
the most important Australian market sector. The Fiat Ritmo
has the abilities to take on the key players in the market
and its Italian soul will offer car buyers a car that is
fresh, vital and dynamic, while being backed by state of the
art safety, reliability and durability. We believe it makes
a compelling case and represents one of the strongest models
in its category.”
|