A money-saving survey, the chance to drive a CO2 emissions-reducing simulator and a close-up look at the innovative Panda Aria concept car are some of the exciting features of the Fiat UK interactive environment event taking place in London.

Fiat is emphasising its environmental credentials with a special event dubbed DR1VE ECO at its London flagship store this week where visitors can discover more about economical driving and see the innovative Panda Aria concept car. Highlight of the event, which runs until a week on Saturday include a money-saving survey and the chance to drive a CO2 emissions-reducing simulator.

The forward-thinking DR1VE ECO experience, which runs until 28 June at Fiat’s stunning new Fiat Marylebone flagship store in the heart of the capital city, aims to educate and entertain visitors with its blend of interesting ideas and thought-provoking information.

Visitors to the DR1VE ECO event have been able to take the 'Eco Survey' and find out whether they could reduce fuel consumption and save money by adjusting the way they drive, as well as driving the 'Eco Simulator' where they test their driving skills to find out how they could reduce CO2 emissions behind the wheel.

Highlight of the display is the innovative Panda Aria concept car. The Aria, which made its world debut at the Frankfurt IAA last autumn, takes a practical look at a futuristic city car; it was also exhibited at this year’s Geneva Motor Show. Fitted with Fiat's tiny new 'bi-cylinder' engine with a petrol/methane-hydrogen fuel management system, and upholstery made from eco-compatible materials such as woven coconut fibre, and eco-resin body panels, it offers environmentally-friendly solutions in every area.

Guests are also able to discover more about Fiat’s ECO-credentials. The company has recorded the lowest average CO2 emission value – 137.3 g/km for vehicles sold in 2007 – as recorded by JATO Dynamics, world leader for consultancy and research in the automotive field. Fiat has recently launched the Bravo 1.6 16v MultiJet Eco in the UK – a mid-size hatchback that nevertheless returns 62.8 mpg and has a CO2 emissions output of just 119 g/km. It will be on display at the flagship along with other fuel-sipping models such as the 500 1.2 Petrol and 1.3 16v MultiJet, Grande Punto 1.3 16v MultiJet, and Panda 1.3 16v MultiJet.

“This is a wonderful opportunity for us to show customers and anyone interested in helping the environment, what Fiat is currently doing in this important field,” commented Tony Dittli, the Managing Director of Fiat Marylebone, earlier this week. “There will be lots of exciting things to see and do and I am sure visitors will enjoy the experience, while taking something worthwhile away with them.”

Every visitor to the store who takes the Eco Survey will receive a card for London travel worth £8, redeemable on all public transport in London. For full terms and conditions visit www.fiat.co.uk/flagship. Fiat Marylebone is situated at 105 Wigmore Street, London W1U 1QY, and will be open for DR1VE ECO from 9.30 am until 7.00 pm Monday to Friday; and 11.00 am until 6.00 pm on Saturdays.